Srebro Ambalaža · 2020
Yingjiagong Baijiu Primarna funkcija: Ambalaža za piće
- Srebrna nagrada A' Design Award 2020 in Ambalaža
- CLIENT: Anhui Yingjiagong Jiu Co., Ltd
- Estimated Number of Design Views: 31,615
- Verification code D1E6EDB245 · Verify this award
Colors
About Yingjiagong Baijiu Primarna funkcija: Ambalaža za piće
Yingjiagong Baijiu je dizajn ambalaže za kinesko destilirano žestoko piće. Oblik planine Dabie korišten je kao glavni dizajnerski element. Tradicionalno kinesko slikarstvo tušem i crtež linijama spojeni su kako bi oblikovali sliku planine. Primijenjena je velika površina bijelog prostora, a zelena je glavna boja. Vanjska kutija izrađena je od plastike kako bi se smanjili troškovi i omogućilo recikliranje. Boca i čep izrađeni su od keramike s prskanim završnim slojem. Kutija je duga 136 mm, široka 116 mm i visoka 290 mm. Dizajn predstavlja prirodno okruženje fermentacije destilerije.
About the Srebrna nagrada A' Design Award
Yingjiagong Baijiu Primarna funkcija: Ambalaža za piće je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Yingjiagong Baijiu Primarna funkcija: Ambalaža za piće bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Yingjiagong Baijiu Primarna funkcija: Ambalaža za piće je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.
Press Kit
- Unique Properties
- The distillery of Yingjiagong locates in the Huoshan County of Anhui Province, an international ecological county belt at 30 degrees north latitude. The pollution-free mountain spring water in the Dabie Mountains in the nature reserve can produce a fine Baijiu. The Dabie Mountain has several natural advantages such as the ecological production area, the ecological water, the ecological raw material, the ecological fermentation, and the ecological recycling. The idea of the design is to promote the ecological and natural fermentation environment of Baijiu of Huoshan County. The design develops the product concept.
- Dimensions & Packaging
- The outside packaging box size is 136mm in length, 116mm in width and 290mm in height.
- Tags
- Technology, Style, Bottle shape design, Liangsanjiang, Sanxingdui, Cultural relic
- Production Technology
- The outside box is made of plastic for cost reduction and recycling. The bottle is made of ceramic with a spray pint. The bottle cap is also made of ceramic.
- Design Challenge
- In the early stage of the design process, the designers had not produced the combination of tradition and modernity elements of the project design style very well. So the designers have continuously improved the design expression and cost control, and then the final effect went well.
- Research
- The distillery of Yingjiagong Baijiu has an ecological and natural geographical fermentation environment with a profound cultural background. After I had researched and visited the site of the distillery of Yingjiagong then I started to design the project.
- Inspiration
- The design element uses Dabie Mountain as a creative point in this project. The distillery of Yingjiagong Baijiu is in the mountainous area. The topographical trend image of Huoshan county has inspired the design. The designers combined the mountain shape with the traditional Chinese ink painting and line expression on the design. The image of the design seems strong and full of charm. The overall colour of the design is white. The main colour tone is green with a strong Chinese calligraphy and painting feature. The design highlights the concept of Yingjiagong Baijiu the way Chinese people's sincere hospitality and the traditional Baijiu culture.
- Project Duration
- The project started in November 2018 in Shenzhen and finished in March 2019 in Shenzhen.
- Operation Flow
- he project aims to promote the natural Baijiu fermentation environment of the distillery of Yingjiagong. The distillery of Yingjiagong Baijiu places in the mountainous area of Dabie Mountain. Dabie Mountain has been used as a creative point in the design. The topographical trend map of Huoshan County also has inspired this design project. This design combines with a traditional Chinese ink painting and line expressions in the design to play a role in communication and promotion. In the later stage of design, the application of material and technology has continuously improved. The final result of the project went well.
- Image Credits
- Image #1: Creator Wen Liu, Yingjiagong Baijiu, 2019
Image #1: Creator Xianwen Wu, Yingjiagong Baijiu, 2019
Image #1: Creator Mao Li, Yingjiagong Baijiu, 2019
Image #1: Creator Weijie Kang, Yingjiagong Baijiu, 2019
Image #1: Photographer Sailin Zhang, Yingjiagong Baijiu, 2019
