Mi Band 3 Ambalaža za sportsku narukvicu by Xiaomi

Mi Band 3 Ambalaža za sportsku narukvicu by Xiaomi is a highly esteemed winner of the very prestigious 2020 Srebrna nagrada A' Design Award in Dizajn Ambalaže Competition Category.

SrebroAmbalaža· 2020

Mi Band 3 Ambalaža za sportsku narukvicu

by Xiaomi

Client: Xiaomi

Srebrna nagrada A' Design Award Winner in Ambalaža Category

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Verified Award Winner
Verify Award Status for #90017

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mi Band 3 Ambalaža za sportsku narukvicu

Mi Band 3 je dizajn ambalaže za sportsku narukvicu. Ambalaža koristi jednostavnu brojku 3 kao glavnu vizualnu točku, okruženu uzorkom inspiriranim atletskom stazom. Uzorak se proteže preko cijele kutije i prenosi kretanje sporta kroz jednostavne linije. Kutija je izrezana i presavijena od papira, a mjeri 108 milimetara u visinu, 75 milimetara u dužinu i 32 milimetra u širinu. Različite boje označavaju različite verzije. Serija zadržava ujednačen dizajn kako bi ostala uočljiva na prodajnim policama.

The Recognition

About the Srebrna nagrada A' Design Award

Mi Band 3 Ambalaža za sportsku narukvicu je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Mi Band 3 Ambalaža za sportsku narukvicu bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Mi Band 3 Ambalaža za sportsku narukvicu je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Mi Band 3 is a low profile product that targets the lower end of the sports headset market. The design task is to add some attractive elements to the packaging and make an outstanding look from the shelves. The whole series of packaging maintains a uniform design to draw attention from the consumers, thus creating new possibilities for display in an offline setting.
Dimensions & Packaging: dimension
height 108, Length 75, width 32mm
Tags: Sport, band, electronic, packaging, colorful
Production Technology: material: Paper
Structure: paper die cut and fold to box.
Design Challenge: For a low-profile product that targets the lower end of the sports headset market, the whole series of products maintains a uniform design with rich colors to draw attention from the consumers, thus creating new possibilities for display in an offline setting.
Research: Mi Band 3 is a low profile product that targets the lower end of the sports headset market. The retail price for the product is 22.22 Euro in China. The overall packaging budget was limited to about 0.6 Euro. So it is the designers' task to add some attractive elements to its packaging and make it outstanding from the shelves.
Inspiration: Mi Band 3 packaging emphasizes the youth and energy frequently associated with this group of users, so the packaging uses a simple figure of 3 as the visual point, surrounded by a pattern design that draws inspiration from the athletics track. This pattern extends over the entire package, conveying the dynamicity of sports using simple lines. The Mi Band 3 series features several versions in different colors.
Project Duration: The project stared in July 2018 in Beijing China, finished in May 2019 in Beijing China
Operation Flow: In China, the electronic sport product packaging has the same feelings, which are cold, distant, and serious. The design hopes to bring energetic, color, and warm feelings to the product. The packaging delivers that the low-profit products also could have the best design.
Patents: Copyrights belong to Xiaomi Inc, 2019
Team Members: Design director: Lu Chen
Packaging designer: Jiangpeng Su
Packaging structure design: Zhizhuang Song
Image Credits: Image #1:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge