Mi Band 3 Ambalaža za sportsku narukvicu – dizajner Xiaomi

Dizajn Mi Band 3 Ambalaža za sportsku narukvicu čiji je autor Xiaomi iznimno je cijenjeni dobitnik prestižne nagrade 2020 Srebrna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

SrebroAmbalaža· 2020

Mi Band 3 Ambalaža za sportsku narukvicu

autor/ica Xiaomi

Klijent: Xiaomi

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Ambalaža

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Dizajn

O dizajnu Mi Band 3 Ambalaža za sportsku narukvicu

Mi Band 3 je dizajn ambalaže za sportsku narukvicu. Ambalaža koristi jednostavnu brojku 3 kao glavnu vizualnu točku, okruženu uzorkom inspiriranim atletskom stazom. Uzorak se proteže preko cijele kutije i prenosi kretanje sporta kroz jednostavne linije. Kutija je izrezana i presavijena od papira, a mjeri 108 milimetara u visinu, 75 milimetara u dužinu i 32 milimetra u širinu. Različite boje označavaju različite verzije. Serija zadržava ujednačen dizajn kako bi ostala uočljiva na prodajnim policama.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Mi Band 3 Ambalaža za sportsku narukvicu je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Mi Band 3 Ambalaža za sportsku narukvicu bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Mi Band 3 Ambalaža za sportsku narukvicu je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Mi Band 3 is a low profile product that targets the lower end of the sports headset market. The design task is to add some attractive elements to the packaging and make an outstanding look from the shelves. The whole series of packaging maintains a uniform design to draw attention from the consumers, thus creating new possibilities for display in an offline setting.
Dimenzije i pakiranje: dimension
height 108, Length 75, width 32mm
Oznake: Sport, band, electronic, packaging, colorful
Proizvodna tehnologija: material: Paper
Structure: paper die cut and fold to box.
Dizajnerski izazov: For a low-profile product that targets the lower end of the sports headset market, the whole series of products maintains a uniform design with rich colors to draw attention from the consumers, thus creating new possibilities for display in an offline setting.
Istraživanje: Mi Band 3 is a low profile product that targets the lower end of the sports headset market. The retail price for the product is 22.22 Euro in China. The overall packaging budget was limited to about 0.6 Euro. So it is the designers' task to add some attractive elements to its packaging and make it outstanding from the shelves.
Inspiracija: Mi Band 3 packaging emphasizes the youth and energy frequently associated with this group of users, so the packaging uses a simple figure of 3 as the visual point, surrounded by a pattern design that draws inspiration from the athletics track. This pattern extends over the entire package, conveying the dynamicity of sports using simple lines. The Mi Band 3 series features several versions in different colors.
Trajanje projekta: The project stared in July 2018 in Beijing China, finished in May 2019 in Beijing China
Tijek rada: In China, the electronic sport product packaging has the same feelings, which are cold, distant, and serious. The design hopes to bring energetic, color, and warm feelings to the product. The packaging delivers that the low-profit products also could have the best design.
Patenti: Copyrights belong to Xiaomi Inc, 2019
Članovi tima: Design director: Lu Chen
Packaging designer: Jiangpeng Su
Packaging structure design: Zhizhuang Song
Zasluge za fotografije: Image #1:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge