Darin Ambalaža Za Korejsku Zdravstvenu Hranu – dizajner Heesoo Son and Seoyeon Yoon

Dizajn Darin Ambalaža Za Korejsku Zdravstvenu Hranu čiji je autor Heesoo Son and Seoyeon Yoon iznimno je cijenjeni dobitnik prestižne nagrade 2020 Srebrna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

SrebroAmbalaža· 2020

Darin Ambalaža Za Korejsku Zdravstvenu Hranu

autor/ica Heesoo Son and Seoyeon Yoon

Klijent: Darin

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Ambalaža

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Dizajn

O dizajnu Darin Ambalaža Za Korejsku Zdravstvenu Hranu

Darin je osmišljen kako bi oslobodio suvremene ljude od nesklonosti korejskim tradicionalnim zdravstvenim prehrambenim proizvodima u društvu umora koji sadrže jednostavnu, grafičku jasnoću u isporuci paketa prema osjećajima modernih ljudi, za razliku od ne dizajniranih slika koje su koristile tradicionalne korejske trgovine zdravom hranom , Svi su dizajni napravljeni od motiva cirkulacije krvi, vizualizirajući cilj pružanja vitalnosti i zdravlja umornim 20-ima i 30-ima.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Darin Ambalaža Za Korejsku Zdravstvenu Hranu je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Darin Ambalaža Za Korejsku Zdravstvenu Hranu bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Darin Ambalaža Za Korejsku Zdravstvenu Hranu je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The project is designed to free modern people from reluctance to Korea's traditional health food products in the fatigue society, featuring simple, graphic clarity in delivering packages to the sensibilities of modern people, unlike the undesigned images that have been used by traditional Korean health food shops and called Geongang-won. All designs are made from motifs of blood circulation, visualizing the goal of providing vitality and health to the tired 20s and 30s. In the box, a graphic icon was inserted to show what juice was made of, and at the top of the pack was a pattern derived from the environment in which the material was grown and the properties of the material. In addition, the icons and patterns are made of colors taken from the material and are made up of main colors and sub-colors. Also, we designed a special typeface for the name of the product that will go into the box and pack for Darin's identity
Dimenzije i pakiranje: The juice pack is 100mmx165mm, the small box is 175mmx105mmx95mm, and the big box is 180mmx275mmx95mm.
Oznake: package design, korea, graphic design, pattern, healthcare, branding
Proizvodna tehnologija: Darin's juice is made from a total of seven ingredients: onion, black garlic, eel, pear, terrapin, red ginseng and antlers.
Dizajnerski izazov: In the process of designing the icons, we have been agonizing over how simple it should be to make the material simpler and more obvious.
Istraživanje: After a visit and interview to find out how existing health centers operate, we found that the main customers are mostly in their 40s and older, and that most stores use packages of the same design, not different packages from store to store. it. We also surveyed people in their 20s and 30s to find out what they think about ‘Geongang-won’ and what we need to improve, and found that the main reason they refused ‘Geongang-won’ was because of the old-Fashioned design, which made them biased that only people of high age go there. And based on these surveys, we tried to communicate our goals aesthetically and visually to people in their 20s and 30s.
Inspiracija: In Oriental medicine, internal healing is considered a fundamental treatment rather than external treatment. And the treatment is the basic principle of smoothing blood circulation. So we used blood circulation, which connects the whole body, as a design motif, and we designed lines as a basic component to express blood circulation.
Trajanje projekta: The project started in September 2018 in Korea and finished in November 2018
Tijek rada: Darin's package is divided largely with, healthy juice-bearing packs, boxes by material in which the pack is put, and large packaging boxes designed to hold two boxes. The two boxes are packed with two materials that matches well together.
Članovi tima: Heesoo Son
Seoyeon Yoon
Zasluge za fotografije: Heesoo Son and Seoyeon Yoon