Tea and Pastry Poklon-ambalaža by Weiquan Long

Tea and Pastry Poklon-ambalaža by Weiquan Long is a highly esteemed winner of the very prestigious 2020 Srebrna nagrada A' Design Award in Dizajn Ambalaže Competition Category.

SrebroAmbalaža· 2020

Tea and Pastry Poklon-ambalaža

by Weiquan Long

Client: Guangzhou zhengdian advertising co. LTD

Srebrna nagrada A' Design Award Winner in Ambalaža Category

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Verified Award Winner

Verify Award Status for #93966

View at A' Design Award Press Release Award Badge

Colors

The Design

About Tea and Pastry Poklon-ambalaža

Čaj i kolači poklon je ambalažni set stvoren za Festival sredine jeseni. Set sadrži dvije kutije u jednom pakiranju, s crnim čajem i kolačima Su stila. Površinski raspored jednostavan je i skroman. Slika izrađena tušem prikazuje čajnu planinu, a fine linije ocrtavaju kolače. Efekti otiskivanja i tuša dodaju elegantan karakter. Ambalaža je izrađena od kraft papira. Dizajn se poziva na tradiciju čuvanja čaja u glinenoj posudi, što odražava trajnu naklonost među ljudima. Namjera je prenijeti prijateljstvo kroz skroman poklon.

The Recognition

About the Srebrna nagrada A' Design Award

Tea and Pastry Poklon-ambalaža je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Tea and Pastry Poklon-ambalaža bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Tea and Pastry Poklon-ambalaža je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This gift consists of two boxes and one set, including black tea and shortbread. The creation is based on the design thinking of keeping love through the years. The traditional way of storing tea in clay tea pot reflects the emotion between people. The whole package is simple and plain visually. The ink painting shows the tea mountain, and the lines outline the pastry. The artistic conception of rubbing and ink adds elegance.
Dimensions & Packaging: The bag：282mmX110mmX300mm
The box：270mmX268mmX102
Tags: Mid-Autumn festival, tea, cake，friendship
Production Technology: Kraft paper,
Design Challenge: In China, there are many kinds of Mid-Autumn festival gifts, which are designed by myself. The product is not expensive, how to convey friendship is a great challenge. In product packaging design and expression also have great challenges.
Research: The Mid-Autumn festival to the full moon of the reunion, as sustenance miss the feeling, pray for harvest, happiness. Take this opportunity, design a unique gift, convey friendship.
Inspiration: Tea conveys the sincere emotion between the enterprise and the customer through the meaning of the Chinese poem "tea in clay pot, time and affection".
Cake from Su Shi's poem ,which means small cake such as chewing on, in crisp and happy. As a festive food for the Mid-Autumn festival, customers can taste authentic Su style pastry without added preservatives, and express warm greetings to customers.
Project Duration: Guangzhou, China, 2017