Macy’s App Redesign Primarna funkcija: Mobilna aplikacija za kupnju by Willy Lai and Dave Torres

Macy’s App Redesign Primarna funkcija: Mobilna aplikacija za kupnju by Willy Lai and Dave Torres is a highly esteemed winner of the very prestigious 2020 Srebrna nagrada A' Design Award in Mobilne Tehnologije, Aplikacije i Softver Competition Category.

SrebroMobilni· 2020

Macy’s App Redesign Primarna funkcija: Mobilna aplikacija za kupnju

by Willy Lai and Dave Torres

Client: Macy's

Srebrna nagrada A' Design Award Winner in Mobilni Category

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Colors

The Design

About Macy’s App Redesign Primarna funkcija: Mobilna aplikacija za kupnju

Tekst knjige: Macy's App je mobilna aplikacija za kupnju koja je redizajnirana 2019. godine za Android i iOS uređaje. Aplikacija omogućuje korisnicima pregledavanje i kupnju modnih, kozmetičkih i proizvoda za dom putem pametnog telefona ili tableta. Raspored je čist i jednostavan te preuzima vizualne smjernice iz modnih medija i potrošačkih tehnoloških proizvoda. Alati temeljeni na kameri podržavaju skeniranje i plaćanje, a značajke proširene stvarnosti omogućuju korisnicima da pregledaju proizvode prije kupnje. Redizajn se temeljio na opsežnom istraživanju korisnika i na povratnim informacijama kupaca, a angažman korisnika porastao je nakon lansiranja.

The Recognition

About the Srebrna nagrada A' Design Award

Macy’s App Redesign Primarna funkcija: Mobilna aplikacija za kupnju je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Macy’s App Redesign Primarna funkcija: Mobilna aplikacija za kupnju bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Macy’s App Redesign Primarna funkcija: Mobilna aplikacija za kupnju je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In 2019, we redesigned Macys app in direct response to customer feedback that our site was in need of improvement. We launched a new app design that was clean, simple, and fashion-inspired. User engagement increased dramatically following the launch of the new design.
Dimensions & Packaging: We developed native apps for Android and iOS platforms.
Tags: Macys, Macys App, App, Redesign, UX, user experience, fashion, e-commerce
Production Technology: We utilized native app technologies, including camera-based features for scan and pay, and augmented reality features.
Design Challenge: The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
Research: Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
Inspiration: The design of our new app was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
Project Duration: The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
Operation Flow: Users can access the app via a smartphone or table. The new app design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
Team Members: Willy Lai
Dave Torres
Olchi Skant
Ricky J Li
Tussanee Garcia-Shelton
Philis Liu
Amanda Richardson
Stephanie Houle
Image Credits: Images courtesy of Macys.