Macy’s Website Sučelje web-stranice by Willy Lai and Dave Torres

Macy’s Website Sučelje web-stranice by Willy Lai and Dave Torres is a highly esteemed winner of the very prestigious 2020 Srebrna nagrada A' Design Award in Dizajn Sučelja, Interakcije i Korisničkog Iskustva Competition Category.

SrebroSučelje· 2020

Macy’s Website Sučelje web-stranice

by Willy Lai and Dave Torres

Client: Macy's

Srebrna nagrada A' Design Award Winner in Sučelje Category

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The Design

About Macy’s Website Sučelje web-stranice

Macy's web-stranica maloprodajno je online sučelje koje kupcima omogućuje pregledavanje i kupnju proizvoda koje nudi Macy's. Web-stranica redizajnirana je kao odgovor na povratne informacije kupaca, što je rezultiralo čistim i jednostavnim rasporedom nadahnutim modnim medijima i potrošačkim tehnološkim proizvodima. Responzivne web-tehnologije omogućuju pristup putem prijenosnih računala, tableta i pametnih telefona. Rad je vodilo opsežno istraživanje, uključujući ankete korisnika, intervjue, A/B testiranje i testiranje upotrebljivosti. Jednostavnija struktura pojednostavljuje proces kupnje i poboljšava angažman korisnika.

The Recognition

About the Srebrna nagrada A' Design Award

Macy’s Website Sučelje web-stranice je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Macy’s Website Sučelje web-stranice bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Macy’s Website Sučelje web-stranice je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
Dimensions & Packaging: We developed resonsive web design across different devices.
Tags: Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
Production Technology: We utilized modern responsive web technologies.
Design Challenge: The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
Research: Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
Inspiration: The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
Project Duration: The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
Operation Flow: Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
Team Members: Willy Lai
Dave Torres
Agata Krol
Ricky J Li
Hafez Janssens
Philis Liu
Elena Rubtsova
Stephanie Houle
Image Credits: Images courtesy of Macys.