Another Japan Yamagata Web Stranica by Tsutomu Tojo is a highly esteemed winner of the very prestigious 2020 Brončana nagrada A' Design Award in Web Stranica i Web Dizajn Competition Category.
BroncaWeb· 2020
Another Japan Yamagata Web Stranica
by Tsutomu Tojo
Client: Takamiya Hotel Group
Brončana nagrada A' Design Award Winner in Web Category
Verified Award Winner
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About Another Japan Yamagata Web Stranica
Vizualni prikaz tradicionalnog japanskog zenskog duha i modernih hotelskih funkcija. Lakše je prenijeti privlačnost web stranice hotela koristeći slike nego što je detaljno objasniti, što je bliže Zen Mind-u. Sva ova web stranica postoji samo kako bi prenijela čar hotela. Ako pregledavate ovu web stranicu, zasigurno ćete poželjeti posjetiti Yamagatu.
The Recognition
About the Brončana nagrada A' Design Award
Another Japan Yamagata Web Stranica je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Another Japan Yamagata Web Stranica bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Another Japan Yamagata Web Stranica sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A visual representation of traditional Japanese Zen spirit and modern hotel functions.
It is easier to convey the appeal of a hotel website using images than it is to explain in detail, which is closer to Zen Mind. - Dimensions & Packaging
- This website is a responsive website.Provide users with the best display according to the screen size.
- Tags
- website, hotel, web design, japan, onsen, ryokan, resort
- Production Technology
- No special techniques or methods were required.
Branding as usual, marketing, creating a story and visualizing.
They all contribute to the user.
We focused solely on telling users what they wanted to do. - Design Challenge
- The difficult part of this project is that it supports 8 languages.
We surveyed users in each country and analyzed preferences in the greatest common divisor to reflect them in the design. - Research
- We interviewed foreign tourists directly about content that is of interest as a travel destination.
Based on that, we designed the story and reflected it in the content and visuals. - Inspiration
- As an inbound appeal, the survey results showed that it was difficult for the group alone to search.
Also, in the case of inbound, most repeaters who visit Japan more than once come to the region.
Therefore, for repeaters, the title of “Another Japan”, which I have never seen before, has been positioned as a site that introduces Yamagata Prefecture as a whole, and then guided to group accommodation facilities. It was. - Project Duration
- The project started in December 2016 in Yamagata, Japan.
- Operation Flow
- With so many photos, visitors to this website feel like traveling around Yamagata, Japan. And actually wants to go to that place.
- Patents
- Copyright Takamiya hotel group 2015.
- Team Members
- Tsutomu Tojo
- Image Credits
- Image #1: Photographer Atsushi Okuyama, Takamiya, 2016.
Image #2: Photographer Atsushi Okuyama, Zao-spa, 2016.
Image #3: Photographer Atsushi Okuyama, zao, 2016.
Image #4: Photographer Atsushi Okuyama, Yamagata heritage, 2016.
Image #5: Photographer Atsushi Okuyama, Takamiya, 2016.
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