Yulai Fang Enterijer restorana by Yue Jiang

Yulai Fang Enterijer restorana by Yue Jiang is a highly esteemed winner of the very prestigious 2020 Brončana nagrada A' Design Award in Dizajn Unutarnjeg Prostora i Izložbi Competition Category.

BroncaInterijer· 2020

Yulai Fang Enterijer restorana

by Yue Jiang

Client: MET Creative Brand

Brončana nagrada A' Design Award Winner in Interijer Category

7,284

Verified Award Winner

Verify Award Status for #95749

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Yulai Fang Enterijer restorana

Yulai Fang je enterijer restorana površine 215 četvornih metara unutar prometnog trgovačkog centra. Dizajn povezuje i preklapa geometrijske oblike kako bi stvorio jedinstvenu kompoziciju pročelja. Terrazzo i zrcalni nehrđajući čelik odvajaju unutarnje i vanjske prostore. Ulaz zadržava narančastu i crnu boju identiteta brenda. Polu-otvoreni ulaz omogućuje prolaz svjetlosti i pogleda. Zrcalni stropovi smanjuju osjećaj težine u nižim područjima i stvaraju raznolike odraze. Prostor s dugim stolom i prostor s kvadratnim stolovima služe različitim skupinama gostiju.

The Recognition

About the Brončana nagrada A' Design Award

Yulai Fang Enterijer restorana je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Yulai Fang Enterijer restorana bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Yulai Fang Enterijer restorana sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This 215-square-meter restaurant project is located in a busy shopping mall with many shops. Through the connection and superposition of geometric shapes, designers use interesting thinking to transform it into a combination of facades. The ingenious intervention and application of terrazzo material and mirror stainless steel make a good division of indoor and outdoor space.
Dimensions & Packaging: The project covers a total of 215 square meters. The whole space shows its own personality in the blending of fashion and art.
Tags: Interior, Restaurant, Modern, Fish Boyfriend, Bubble Gallery, Fashion, Enthusiastic, Immersive, Young
Production Technology: Entering the store, the bright color layout, as well as the combination of rigid and soft materials, gives people a fresh sensory experience. The integration of curve and straight line enhances the sense of space and creates the visual sense of fashion and simplicity.
Design Challenge: The use of mirror smallpox reduces the sense of depression in the low overhead area, and its reflective effect also presents a colorful, diverse and dramatic visual effect for customers.
Research: With the increasingly strong demand for experiential consumption, people's pursuit of restaurants is no longer limited to simple taste and temptation, but more yearning for the brand culture and the spiritual space constructed by its extension. The semi-open door head design not only satisfies the free circulation of light and view, but also makes the facade of the whole restaurant form a more simple and prominent expression.
Inspiration: As the image display of this brand's flagship store, the entrance retains the orange and black color matching of the main vision, bringing fashionable and enthusiastic tone to the whole space. The designer tries his best to create the IP image of "Fish Boyfriend". While enhancing brand recognition and penetration, it provides a totally immersive theme park dining experience, which easily captures the hearts of young female customers.
Project Duration: The project started in April 2019 in Chongqing and finished in May 2019 in Chongqing.
Operation Flow: The long table area and the square table area complement each other, which not only enriches the spatial level, but also meets the needs of different consumer groups. Simple tone collocation and exquisite detail pursuit reflect a delicate lifestyle, a avant-garde aesthetic concept, and a lively space atmosphere.
Patents: Copyrights belong to Yue Jiang, 2019.
Team Members: Yue Jiang
Ting Pan
Yanhong Li
Image Credits: Image #1: Photographer Yiwen Xu, Dining Area, 2019.
Image #2: Photographer Yiwen Xu, Dining Area 2, 2019.
Image #3: Photographer Yiwen Xu, Dining Area 3, 2019.
Image #4: Photographer Yiwen Xu, Dining Area 4, 2019.
Image #5: Photographer Yiwen Xu, Entrance, 2019.