Yum Rob Unutrašnjost restorana – dizajner Zhidong Du

Dizajn Yum Rob Unutrašnjost restorana čiji je autor Zhidong Du iznimno je cijenjeni dobitnik prestižne nagrade 2020 Srebrna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Unutarnjeg Prostora i Izložbi.

SrebroInterijer· 2020

Yum Rob Unutrašnjost restorana

autor/ica Zhidong Du

Klijent: MET Creative Brand

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Interijer

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Dizajn

O dizajnu Yum Rob Unutrašnjost restorana

Yum Rob je tematski pametni restoran u gradu Hengshuiju. Interijer se prostire na 450 četvornih metara i slijedi moderan i jednostavan stil. Ulaz koristi kružni luk preuzet iz slike robota koji predstavlja brend, uokviren zrcalnim nehrđajućim čelikom. Zrcalne površine s tri strane unutarnjeg hodnika stvaraju impresivan prolaz koji uvlači posjetitelja. Obojene svjetlosne trake i svjetla od optičkih vlakana na stropu oblikuju vizualnu atmosferu. Prostor za čekanje ima stepenaste sjedalice koje usmjeravaju kretanje i primaju više gostiju. Panoramska projekcija upotpunjuje okruženje za objedovanje.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Yum Rob Unutrašnjost restorana je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Yum Rob Unutrašnjost restorana bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Yum Rob Unutrašnjost restorana je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Yum Rob is the first future concept theme smart restaurant in Hengshui City. The designer adopts modern, simple and fashionable design style, through digital hardware, personalized products and humanized service, and in the way of technology and food, to bring immersive dining experience to customers.
Dimenzije i pakiranje: The project covers a total of 450 square meters. The three sides of the inner extension channel adopt mirror surface to create "immersive" punch memory point and increase brand perception. It enables customers to take into account all kinds of experience in comings and goings.
Oznake: Interior, Future, Smart Restaurant, Modern, Fashion, Immersive,
Proizvodna tehnologija: The entrance extracts the circular arc element from the robot image of the brand, combining with the mirror stainless steel material surrounding, bringing people a sense of mystery and unknown. The use of color light-emitting strip creates a sweet and joyful visual feeling, while presenting a sense of ritual and illusion of the scene.
Dizajnerski izazov: The top of the box uses optical fiber lights to enhance the visual atmosphere of the space. The panoramic 360-degree stereoscopic projection with a strong sense of the future creates an "immersive" dining environment through acousto-optic technology, presenting diverse and dramatic visual effects for customers.
Istraživanje: As more and more consumers are used to meet their various needs for catering through online channels, the current catering management system is not limited to cash register, but also a connector between restaurant, platform and guests. The new technology and experience will become the focus of the next development of the catering industry.
The cartoon IP image of VIVI can not only attract people's attention as a selling point, but also form its own visual symbols to increase brand recognition.
Inspiracija: The core of this case is to transform the abstract brand concept into a perceptible and communicable space language, and increase the benefits for business operation. Therefore, in front of the door design, the designer uses a very architectural image to show "taste" and "future" in different directions. The bold and bright color layout make the restaurant become beautiful and striking in this street.
Trajanje projekta: The project started in February 2019 in Hengshui and finished in March 2019 in Hengshui.
Tijek rada: The waiting area is equipped with stepped seats, reasonably planning the customers' moving line, which can accommodate more people to wait for meals. Meanwhile, it subtly changes the atmosphere of the whole space, creating a cinema like audio-visual enjoyment. Semi matte paint is used on the walls around to enhance the depth of the space. The logo is embedded with the LED display screen, which brings rich spatial emotions by changing different expression forms.
Patenti: Copyrights belong to Zhidong Du, 2019.
Članovi tima: Zhidong Du
Ailing Xu
Zasluge za fotografije: Image #1: Photographer Ming Chen, Entrance, 2019.
Image #2: Photographer Ming Chen, Waiting Area, 2019.
Image #3: Photographer Ming Chen, Dining Area, 2019.
Image #4: Photographer Ming Chen, Stairs, 2019.
Image #5: Photographer Ming Chen, Box, 2019.