Jiu Ming Tang Ambalaža za žestoka pića – dizajner Qi-Jun Wang

Dizajn Jiu Ming Tang Ambalaža za žestoka pića čiji je autor Qi-Jun Wang iznimno je cijenjeni dobitnik prestižne nagrade 2020 Srebrna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Ambalaže.

SrebroAmbalaža· 2020

Jiu Ming Tang Ambalaža za žestoka pića

autor/ica Qi-Jun Wang

Klijent: Wang Qi-jun

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Ambalaža

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Dizajn

O dizajnu Jiu Ming Tang Ambalaža za žestoka pića

Jiu Ming Tang je dizajn poklon ambalaže za kinesko žestoko piće povezano s Festivalom zmajevih čamaca. Vanjska kutija izrađena je od ekološki prihvatljivog papira i oblikovana postupkom vrućeg prešanja. Crveni pečat predstavlja tradicionalnu kinesku želju za srećom. Pečat se otvara trganjem, a kutija se rastvara poput svitka, potičući interakciju. Jednostavna vanjska površina kontrastira s raznobojnim svečanim ilustracijama u unutrašnjosti, stvarajući snažan vizualni učinak. Dizajn donosi tradicionalne blagdanske elemente u modernu ambalažu kako bi podržao kulturni identitet.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Jiu Ming Tang Ambalaža za žestoka pića je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Jiu Ming Tang Ambalaža za žestoka pića bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Jiu Ming Tang Ambalaža za žestoka pića je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: This is a special liquor for the gift of Dragon Boat Festival.The outer surface of the product is made of environmentally friendly paper,and the red seal is commonly called a"Cai Tou"in traditional Chinese wishes, which means to seek good luck. Then the seal is torn open like a scroll.The simplicity of the appearance collides with the colorful flashiness of the inner part,which brings great visual impact.People's eyes are bright,and the"Cai Tou"has been won.
Dimenzije i pakiranje: Packing:Height 32cm,Width:22.5cm,Length:8 cm，bottle:Diameter 7cm,Height26cm。
Oznake: Bottle type design,Packing design,Earthenware, Knight-errant
Proizvodna tehnologija: The box adopts environmental protection paper as hot pressing process.The box structure is only opened with a scroll type, which enhances the interaction of users.
Dizajnerski izazov: The technology needed in this case is not easy to implement because it is time consuming and laborious.But we have to admit that compared with other common graphic design,it is a better display technology.However,when it comes to mass production, they need to compromise.
Istraživanje: The exhibition of traditional Chinese elements is accompanied by the dissemination of culture. The design with the characteristics of traditional Chinese festivals is used for cultural output.Modern culture and traditional culture are integrated and innovated to a large extent.The adoption of elements to reflect originality and traditionalism is a common concept, which will attract the attention of consumers,arouse the new trend of traditional culture and enhance cultural identity Sense.
Inspiracija: During the Dragon Boat Festival, every Chinese family will hold some grand activities to make some delicious dishes, which is also the brewing period of Chinese liquor. The inspiration of design comes from every detail of the Dragon Boat Festival.
Trajanje projekta: The project starts in January 2018 and ends in April 2018.Design completed in Changsha,Hunan,proofing in Shenzhen,production in Changde.
Tijek rada: They use wisdom and creativity to integrate the elements of Dragon Boat Festival into the design. The simple outer box is colorful after opening. The festive Dragon Boat Festival illustration elements form a strong visual contrast, making people feel more festive.
Članovi tima: Design Director:Wang Qijun
Design Assistant:Yi Xin, Liu Han