Zhengyuanpu Travellers Series Pakiranje čaja Pu Er by Luo Xing and Chen Juhua and Fu Yating

Zhengyuanpu Travellers Series Pakiranje čaja Pu Er by Luo Xing and Chen Juhua and Fu Yating is a highly esteemed winner of the very prestigious 2020 Brončana nagrada A' Design Award in Dizajn Ambalaže Competition Category.

BroncaAmbalaža· 2020

Zhengyuanpu Travellers Series Pakiranje čaja Pu Er

by Luo Xing and Chen Juhua and Fu Yating

Client: Jinde Design

Brončana nagrada A' Design Award Winner in Ambalaža Category

10,691

Verified Award Winner

Verify Award Status for #97130

View at A' Design Award Press Release Award Badge

Colors

The Design

About Zhengyuanpu Travellers Series Pakiranje čaja Pu Er

Zhengyuanpu Travellers Series je dizajn prenosivog pakiranja za Pu'er čaj, tradicionalno kinesko piće. Pu'er čaj obično se prodaje u obliku prešanih kolača od 357 grama, koje je potrebno otvoriti iglom za čaj prije pripreme napitka. Travellers Series serija umjesto toga sadrži manju porciju, pa nisu potrebni nikakvi alati, a omot se jednostavno otvara trganjem. Svaki omot mjeri 50 x 85 x 3 milimetra i izrađen je od pamučnog papira. Reljefni tisak, udubljeni tisak i tisak folijom oblikuju prikaz čaja i odgovaraju ukusu ciljanih potrošača. Odabrani su sigurniji materijali i jednostavniji proizvodni proces.

The Recognition

About the Brončana nagrada A' Design Award

Zhengyuanpu Travellers Series Pakiranje čaja Pu Er je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Zhengyuanpu Travellers Series Pakiranje čaja Pu Er bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Zhengyuanpu Travellers Series Pakiranje čaja Pu Er sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Pu'er tea is one of the most traditional drinks in China and is currently the most popular among the business elite. Pu’er tea, sold molded into flat cakes, 357g per cake, 5g for each brewing of Pu'er tea.Tasting Pu'er tea requires a lot of tools, one of the most important tool is the tea pin, which function is to pry open the teacake.

The project adopts small size packaging, choose more secure materials and simpler manufacturing process, which is more in line with the aesthetic design of the target consumer .
Dimensions & Packaging: 50mmX85mmX3mm
Tags: Portable , Pu'er tea packaging, Debossing，Travellers Series
Production Technology: Cotton Paper,Printing Technology -Embossing and Debossing,Foil Stamping
Design Challenge: The process of pressing a recess image using an un-inked block or die on paper or board,Take shape for tea.
Research: The project adopts small size packaging,choose more secure materials and simpler manufacturing process, which is more in line with the aesthetic design of the target consumer .
Inspiration: 1.The demand of target consumers for portability.
2.Pu'er tea needs safer materials and printing technology.
3.Target consumers pursue beautiful packaging
Project Duration: The project finished in Autumn 2019 in Kunming.
Operation Flow: Tear open wrapper.
Team Members: Luo Xing
Chen Juhua
Fu Yating