Be Er Xiang Twelve Constellations Ambalaža za sjemenke suncokreta by Sun Linlin and Zhou Jingkuan

Be Er Xiang Twelve Constellations Ambalaža za sjemenke suncokreta by Sun Linlin and Zhou Jingkuan is a highly esteemed winner of the very prestigious 2020 Brončana nagrada A' Design Award in Dizajn Ambalaže Competition Category.

BroncaAmbalaža· 2020

Be Er Xiang Twelve Constellations Ambalaža za sjemenke suncokreta

by Sun Linlin and Zhou Jingkuan

Client: Be Er Xiang

Brončana nagrada A' Design Award Winner in Ambalaža Category

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Verified Award Winner

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The Design

About Be Er Xiang Twelve Constellations Ambalaža za sjemenke suncokreta

Be Er Xiang Dvanaest Zodijačkih Znakova je dizajn ambalaže za sjemenke suncokreta izrađen za novi brend. Spremnik je izrađen od bijelog lima s unutarnjom plastičnom vrećicom, a grafika je izrađena tehnikom četverobojnog tiska. Svako pakiranje ima promjer od 100 milimetara i visinu od 150 milimetara. Ilustracije spajaju dvanaest zodijačkih znakova s motivima suncokreta. Tema zodijaka odabrana je jer je bliska i prepoznatljiva mladim ljudima. Cilj je bio novom brendu dati prepoznatljiv izgled i privući mlade potrošače.

The Recognition

About the Brončana nagrada A' Design Award

Be Er Xiang Twelve Constellations Ambalaža za sjemenke suncokreta je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Be Er Xiang Twelve Constellations Ambalaža za sjemenke suncokreta bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Be Er Xiang Twelve Constellations Ambalaža za sjemenke suncokreta sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a sunflower seed packaging designed for the newly created brand BE ER XIANG. The illustration of the twelve constellations combined with sunflowers is special and makes the packaging attractive.
Dimensions & Packaging: Diameter: 100mm, height: 150mm
Tags: Twelve constellations, BE ER XIANG, packaging
Production Technology: Tinplate, plastic bag, four-color printing.
Design Challenge: Constellation is a topic often talked about by young people. How to integrate the culture of constellation into the design of packaging illustrations of sunflower seeds requires a clever combination.
Research: A package design that can attract consumers can better promote the sale of goods. Using unique illustrations to represent the twelve constellation elements that young consumers like, it can better make this newly created brand pay attention to and generate consumption for consumers.
Inspiration: In order to attract young consumers to pay attention to this new brand, the theme of packaging design is linked to the twelve constellations that young people like, and unique illustration elements are used to make the packaging look special, which can make young people have a desire to buy.
Project Duration: The project started in May 2019 in Shenzhen and finished in July 2010 in Shenzhen, and was Being sold in Inner Mongolia in January 2020.
Team Members: Creative Director: Zhou Jingkuan
Designer: Sun Linlin
Illustrator: Cai Dali
Image Credits: Sun Linlin and Zhou Jingkuan, 2019