The Mix Land Trgovina uličnom modom by Yuan Lijun

The Mix Land Trgovina uličnom modom by Yuan Lijun is a highly esteemed winner of the very prestigious 2020 Brončana nagrada A' Design Award in Dizajn Unutarnjeg Prostora i Izložbi Competition Category.

BroncaInterijer· 2020

The Mix Land Trgovina uličnom modom

by Yuan Lijun

Client: Xianxiang Design

Brončana nagrada A' Design Award Winner in Interijer Category

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Verified Award Winner

Verify Award Status for #99894

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About The Mix Land Trgovina uličnom modom

The Mix Land je trgovina uličnom modom u Hangzhouu, Kina. Dizajnerski koncept polazi od slike laboratorija te primjenjuje uličnu kulturu na unutarnji izložbeni prostor. Tri dinamične umjetničke instalacije, nazvane ekstrakcija energije, kondenzacija i stol za razgradnju, kombiniraju zvuk, vid i dodir kako bi stvorile interaktivno iskustvo. Visoko zasićena neonsko plava, šareni prozori i vrata te digitalni zasloni čine glavne vizualne naglaske. Izložbene instalacije mogu se preslagivati unutar otvorenog prostora, čime se trgovina prilagođava i komercijalnim i iskustvenim potrebama.

The Recognition

About the Brončana nagrada A' Design Award

The Mix Land Trgovina uličnom modom je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da The Mix Land Trgovina uličnom modom bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. The Mix Land Trgovina uličnom modom sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The concept of store starts from the laboratory and tries to use street thinking methods and visual expression to make the interior display of this space as dynamic as street culture. The designer adds three dynamic art installations to it, energy extraction, condensation and decomposition table, which all together through sound, vision and touch gives consumers a more immersive interactive experience.
Tags: street culture,art installations,interactive experience,retail,interior design
Production Technology: Our impression of labs is usually accompanied with wild colors generated from various chemical reactions - the wildest colors of all, neon is also a commonly used design element in the street culture. Designer Yuan Lijun used neon in The Mix Land as highlights of the space - highly saturated neon blue installation, colorful windows and doors that create constantly changing shadows and flickering numbers on digital screens.
Design Challenge: From the perspective of street culture to consider traditional design
Research: It is through such means as the optimization and transformation of traditional retailing methods, the application of street thinking methods, the addition of interactive experiences like art installations that better connections with consumer groups and more output channels of the content are established.
Inspiration: Street culture is a high-profile area in the fashion industry in recent years. With the change of consumer groups, the traditional retailing methods of stores also need to be changed accordingly. Through non-traditional designs, the interpretation of the inner spirit of street culture makes young people feel resonate and provokes the desire to explore its internal.
Project Duration: The project was launched in HangZhou in March 2019, completed in August, and exhibited in September
Operation Flow: The Mix Land is an open book - display installations can be easily re-Arranged in the open space, making the space adaptive to diverse changes, taking care of both the commercial and experiential needs for the space.
Team Members: Designer: Yuan Lijun
Image Credits: Image#1:Photographer Wang MinJie,HangZhou,2019
Image#2:Photographer Wang MinJie,HangZhou,2019
Image#3:Photographer Wang MinJie,HangZhou,2019
Image#4:Photographer Wang MinJie,HangZhou,2019
Image#5:Photographer Wang MinJie,HangZhou,2019