Grand Egyptian Museum Idantite Antrepriz pa Rana Gaber

Dizayn Grand Egyptian Museum Idantite Antrepriz pa Rana Gaber se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2020 A' Design Award Lò nan Kategori Konpetisyon Grafik.

LòGrafik· 2020

Grand Egyptian Museum Idantite Antrepriz

pa Rana Gaber

Kliyan: Rana Hossam

Gayan A' Design Award Lò nan Kategori Grafik

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Gayan Pri Verifye

Verifye Estati Pri pou #100110

Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Grand Egyptian Museum Idantite Antrepriz

Grand Egyptian Museum se yon idantite antrepriz pou yon mize atefak ansyen peyi Lejip. Logo a fèt ak senk yeroglif ki li "Lejip", ki konbine nan yon fòm jeyometrik e senp. Fòm rektangilè alonje a enspire pa katouch la, yon ankadreman ki endike yon non wayal. Nwa se koulè prensipal la, paske yo te rele bò rivyè Nil la Tè Nwa a. Koulè segondè yo enspire pa bijou ansyen peyi Lejip. Roboto se tipografi prensipal la, paske ang ak koub li yo matche ak sa yo ki nan logotip la. Yo te devlope yon sistèm siyalizasyon eksperimantal.

Rekonesans lan

Konsènan A' Design Award Lò

Grand Egyptian Museum Idantite Antrepriz se yon ganyan A' Design Award Lò, yon rekonesans imans prestijye yo bay design premye klas, mèvèye e eksepsyonèl. Ganyan Lò yo se kreyasyon ki trè inovatè, vizyonè e ki briye ak bèl bagay, ki reflete jeni, sajès ak mèt konpetans designer yo. Yo atann Grand Egyptian Museum Idantite Antrepriz pou se yon envansyon ki fè anpil lwanj, ki bay tandans e monimantal ki delivre yon valè san parèy. Design sa a ki ganyen A' Design Award Lò se yon pwojè espektakilè, respekte ki pote anpil benefis e ki pouse limit atizay, syans, design ak teknoloji. Grand Egyptian Museum Idantite Antrepriz kreye santiman dezi ki entans, li reveye pasyon, li ankouraje kreyativite e li fasine nou.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: While maintaining the use of ancient Egyptian design aesthetics as an inspiration, a logo was created using five hieroglyphs that read Egypt. They were combined together to create this geometrical yet simple look and feel. The elongated rectangular shape is inspired by the cartouche; a frame indicating that the text enclosed is a royal name. Black is the primary color because ancient Egyptians referred to the banks of the Nile as the Black Land. The secondary colors were inspired by colorful ancient Egyptian jewelry designs. Lastly, an experimental signage system was developed
Dimansyon & Anbalaj: The aspect ratio of the logo is 6:2.3. The letter 'E' form the logo was used as a measuring unit. Roboto was chosen as the main typeface as it is a very modern and simple font. To add to this it is somehow geometrical. the angles and the curves of the font are the same angles and curves of the logo type. This similarity creates harmony and consisitincy
Etikèt: Visual Identity, Logo, Branding, Typography, Signage system
Teknoloji Pwodiksyon: Exploring different visual languages to develop a logo and a signage system that is inspired from the hieroglyphs.
Defi Dizayn: Capturing the essence of the history with all it’s reverence was challenging enough. But the true Everest of this project was bridging the gap between the past and present. To bring that history with all its pretense into today’s world, required a deep dive into what is relatable. The research showed that most modern interpretations of ancient Egypt end up looking comical or simply a caricature.

If I were to avoid that pitfall, the design had to be simple. This was a case of less is more. In order to be relatable in today’s world the answer had to be Simplicity.

Tremendous time and effort went into carrying the complexity of the history within the folds of a simple modern design. Finding that common ground was at the heart of the creative/research challenge.
Rechèch: My research process depends entirely on the subject matter. Thus every project dictates the path I take to best understand the subject. The goal is not learn about an idea. Therefore the challenge lies in finding the purest, simplest meaning behind it.

My research journey for this project had to begin with spending a lot of time with the curators of the original museum. A masterpiece in it's own right with a rich history beyond a century old. I also invested many hours of study with the resident Egyptologists, archaeologists and guides. People who dedicated their lives to becoming that history. They were the key as they helped me understand the ancient Egyptian hieroglyphs, their deeper meanings and even how to pronounce them. To know how a language sounded paints a mental image in itself. They taught me how to make sentences out of hieroglyphs. I then buttressed this new knowledge by doing my own readings, including 'Egyptian Grammar' by Sir Alan Gardiner.

I took a deep dive into philology, literature, vocabulary, and translation. Only at the end of this exhausting yet exhilarating journey, did I start sketching and drawing until I reached to a simple clear iconography.
Enspirasyon: The Grand Egyptian Museum hosts the most prominent collection of ancient Egyptian artifacts, dating back to various historical epochs. Developing a visual identity posed a great challenge; to represent the gravitas of the history while maintaining a modern and fresh look. The research and exploration process led to a rich identity inspired by the basic shapes of ancient Egyptian alphabets hieroglyphs. I incorporated hieroglyphs in the logotype and the signage system to invoke the ancient Egyptian culture and style. The viewer familiarizes with hieroglyphs without feeling foreign
Dire Pwojè: 2015 German University in Cairo, 3 months
During the pre-master in Graphic Design Degree.
Fliks Operasyon: It Creates a unique visual experience, where it also introduces people to ancient Egyptian hieroglyphs through a modern yet simple corporate identity.
Manm Ekip: none.
Kredi Imaj: credits to: Shutterstock and bensound