The Wild Idantite Antrepriz by Chao Xu is a highly esteemed winner of the very prestigious 2020 A' Design Award Fè in Grafik Competition Category.

FèGrafik· 2020

The Wild Idantite Antrepriz

by Chao Xu

Client: AhnLuh Luxury Resorts and Residences

A' Design Award Fè Winner in Grafik Category

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Verified Award Winner

Verify Award Status for #100724

View at A' Design Award Press Release Award Badge

Colors

The Design

About The Wild Idantite Antrepriz

Sa a se yon konsepsyon mak pou yon resort liksye nouvo, bati sou tèt mòn Huangbai nan pwovens Hunan. Objektif pwojè sa a se pou konbine ayestetik tradisyonèl Chinwa ak senplisite oksidantal nan konsepsyon mark. Ekip la konsepsyon ekstrè karakteristik yo ki rich nan bèt ak plant nan mòn Huangbai ak ki fèt yon logo fòm teknik lè l sèvi avèk tradisyonèl teknik penti Chinwa, plim nan trepye te senplifye nan yon modèl konsepsyon. Sa a modèl debaz ka fòme tout kalite bèt ak plant （ki egziste nan mòn lan), yo fè tout eleman yo konsepsyon sanble Harmony.

The Recognition

About the A' Design Award Fè

The Wild Idantite Antrepriz se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann The Wild Idantite Antrepriz pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte The Wild Idantite Antrepriz pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a brand design for a new luxury resort, which is built on top of Huangbai mountain. We extracted the rich characteristics of animals and plants in that forest and used the feathers of cranes as a pattern. This basic pattern can form all kinds of animals and plants（which exist in the mountain), by applying same pattern through the entire design making this visual identity unified and harmonious.
Dimensions & Packaging: Business card: 90mm x 50mm
Letterhead: 297mm x 210mm
Greeting card: 148mm x 100mm
Tags: branding design, logo, Chinese style, hotel branding, simple
Production Technology: Using traditional Chinese painting:ink painting to create logo, which is a simple but artistic crane. the final products, e.g. business card, greeting card applied gold stamping on special paper, showing a tastefully low key luxury design.
Design Challenge: As the resort building was designed by architects from western country, whereas the site is in china, we need to combine traditional Chinese aesthetic with Western simplicity into branding design.
Research: Team members visited the site Huangbai mountain for three times, during the site visit, took large amount of site photos including unique plants and animals there. those elements finally be used in later stage design. Meanwhile, we did lots of background research on it culture and history aspects, in order to make the design more meaningful and powerful.
Inspiration: Design team applied traditional Chinese aesthetic feeling meanwhile kept its simplicity to the design. The reason to use the crane as a logo, is associated with the dream life that lots of people who choose to live in mountains desired: living idle lives like the cloud and wild crane, there is also a meaning of artistic conception. Designers got inspired by the rich characteristics of wild animals and plants in Huangbai mountain, therefore came up with different icons to represent wild animal and plants by using the same pattern element.
Project Duration: The project started in Jan 2019 in Hangzhou and finished in April 2019 in Hangzhou.
Team Members: Creative director:Chao Xu
Graphic design:Chao Xu