Beyond the Blue Liv by Sung ho Nam is a highly esteemed winner of the very prestigious 2020 A' Design Award Ajan in Enprime Competition Category.

AjanEnprime· 2020

Beyond the Blue Liv

by Sung ho Nam

Client: Cosmo-Sloth

A' Design Award Ajan Winner in Enprime Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Beyond the Blue Liv

Beyond the Blue se yon liv sou pwoblèm anviwònmantal ki gen rapò ak lanmè. Chak chapit prezante avèk yon ti moso koulè distenk ki montre yon fas diferan nan oseyan an. Yon ti moso vèt reprezante yon forè lanmè an sante, pandan yon ti moso wouj fè referans a yon lanmè ki fè nwa akoz san balèn. Yo itilize koulè kòm yon fason senp e inivèsèl pou eksplike sijè anviwònmantal konplèks bay lektè tout laj. Liv la mezire 187 mm pa 245 mm epi li gen 90 paj. Enprime a itilize lank luil soja sou papye mat 100 g, epi relye ak fil diminye itilizasyon lakòl.

The Recognition

About the A' Design Award Ajan

Beyond the Blue Liv se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Beyond the Blue Liv pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Beyond the Blue Liv se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Published in honor of World Ocean Day, this book deals with environmental issues related to the sea. It is a feature of this book to introduce various looks of the sea through the distinguishing colors of each chapter. For example, the green color chip symbolizes a healthy sea forest, while the red color chip shows dark side of a sea filled with whale blood. Like this, the color chips introduced in each chapter are used to express the bright and dark side of the sea symbolically.
Dimensions & Packaging: This book is 187mm wide and 245mm long and has 90 pages.
Tags: Environmental Protection, Sustainability, Coexistence, Color, Ocean
Production Technology: This book was printed on soybean oil ink with low environmental pollution on 100g matte paper and thread bound to reduce bond usage.
Design Challenge: The color chips introduced in each chapter symbolically illustrate environmental problems. so we had to be careful about expression.
Research: Looking at the lengthy brochures related to the sea, we felt the need to communicate the importance of the sea in an easy way. This book presents difficult environmental issues simply and intuitively by using a variety of colors.
Inspiration: Looking at the sea at sunset, we found that the sea was not always blue. In fact, the colors of the sea are very diverse depending on the time, place and situation. We thought it would be interesting to introduce the various issues of the ocean through colors.
Project Duration: The project started from April 2018 and finished in May 2019. The design is done in Seoul, production in Seoul.
Operation Flow: The target group is readers of all ages interested in the sea. Color is a universal material that makes it easy and intuitive for all ages to understand environmental issues related to the sea.
Team Members: Sung ho Nam