Lei Shing Hong Forest Food Court Atizay Miray ak Idantite by Jansword Zhu

Lei Shing Hong Forest Food Court Atizay Miray ak Idantite by Jansword Zhu is a highly esteemed winner of the very prestigious 2020 A' Design Award Ajan in Grafik Competition Category.

AjanGrafik· 2020

Lei Shing Hong Forest Food Court Atizay Miray ak Idantite

by Jansword Zhu

Client: Jansword zhu

A' Design Award Ajan Winner in Grafik Category

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Verified Award Winner

Verify Award Status for #101338

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lei Shing Hong Forest Food Court Atizay Miray ak Idantite

Forest Food Court se yon espas restoran ki sitiye nan bilding biwo ke selebre achitèk Japonè Kuma Kengo konsepsyone nan Pekin. Konsèp santral achitekti a se "Forè nan vil la." Imaj mak la ansanm ak gwo atizay miray 6m*150m nan soti nan konsèp sa a. Grafik agreyab yo ak kou kreyòn lib yo pote yon kouran détann, òganik men iben ki travèse estrikti biwo syerye a. Ilistrasyon semi-abstre a balanse anbyans biwo a epi evite l pa vin twò timoun oswa twò mignon.

The Recognition

About the A' Design Award Ajan

Lei Shing Hong Forest Food Court Atizay Miray ak Idantite se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Lei Shing Hong Forest Food Court Atizay Miray ak Idantite pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Lei Shing Hong Forest Food Court Atizay Miray ak Idantite se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Forest Food Court is a food court located in the office building designed by Famous Japanese architect Kuma Kengo in Beijing. The core concept of the architecture is “Forest in the city.” The branding and the 6m*150m huge wall art emerged from the concept. Delightful graphics and loosing strokes bring a relax, organic yet urban flow through the serious office building. The sub-abstract illustration balanced the atmosphere of the office and avoid of been too childish or cute.
Dimensions & Packaging: 6m*150m (Wall Art)
Tags: Food, Urban, Wall art, estate, forest, bird, Food Court, Green, Kuma Kengo
Production Technology: Ai Software, sub-transparent glass foil
Design Challenge: To avoid the illustration to be too childish, while keeps it vigorous and vivid.
Research: The interview of Clients and people work in the office.
Inspiration: Though the building has a concept of city garden and was facing a sunken garden, the atmosphere of the office is a bit serious. So that the client hope to balance the atmosphere with Delightful visuals yet not too childish. Beijing is a city has a long winter. And with a temperate climates, it is hard to see any tropical plants or scenery in the city. We hope the tropical sub-abstract illustration can make people happier. The result is obvious: even the people lives surrounds gathers.
Project Duration: The project started in May 2019 and finished in August 2019 in Beijing.
Operation Flow: One-side transparent material has been used for the wall art, as for not sheltering sunshine inside.
Patents: Copyrights belong to Lei Shing Hong & Jansword Zhu .
Team Members: Art Director: Jansword Zhu
Designer: Sola Wang
Designer:Yuan Wang
Account Manager: Jinn Liu
Consultant: Lam Lin
Illustration: Jansword Zhu