Debes Intervenir Afich Sekirite pa Eduardo Walles

Dizayn Debes Intervenir Afich Sekirite pa Eduardo Walles se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2020 A' Design Award Fè nan Kategori Konpetisyon Grafik.

FèGrafik· 2020

Debes Intervenir Afich Sekirite

pa Eduardo Walles

Kliyan: tApp

Gayan A' Design Award Fè nan Kategori Grafik

9,125

Gayan Pri Verifye

Verifye Estati Pri pou #101449

Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Debes Intervenir Afich Sekirite

Debes Intervenir se yon kanpay afich sekirite travay ki te kreye pou yon izin endistriyèl. Afich yo montre bon ak move fason pou itilize zouti ak enstalasyon yo. Chak sèn konsantre sou moman jis anvan yon aksidan rive. Yo itilize yon estil komik pou bati yon relasyon zanmitay ak klè ak travayè yo. Yon pèsonaj ilistre gide pèsonèl la nan chak mesaj. Travay atistik la te trase ak zouti ilistrasyon vektoryèl pou kenbe yon liy òganik ak lach, epi answit li te kolore e konpoze ak lojisyèl edisyon imaj. Chak afich enprime sou estiwèn e li mezire 900 pa 600 milimèt.

Rekonesans lan

Konsènan A' Design Award Fè

Debes Intervenir Afich Sekirite se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann Debes Intervenir Afich Sekirite pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte Debes Intervenir Afich Sekirite pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: Debes Intervenir is the result effort to take care of all the staff,
regardless of range in the work areas. In this campaign, the tApp team seek to represent the correct and incorrect use of tools and facilities, underlining as an axis the key moment when something is about to go very wrong. The comic style turned out to be the approach channel towards the workers to generate a friendly, peaceful and pleasant bond.
Dimansyon & Anbalaj: Styrene 900 mm X 600 mm. Depth. 50
Etikèt: Workers, Plants, Companies, Communication, Security, Colorful, Artwork, Agency, Strategy, internal, design, illustration, comic, poster
Teknoloji Pwodiksyon: For this project the tApp team decided to use the illustration tools that has Animate, because they needed a quality of organic, loose stroke and at the same time vectorized, for the graphic style they were looking for. For this reason tApp had to leave out to Illustrator software. In the end for composition, adjustment, color, masks, assembly and output they worked in Photoshop.
Defi Dizayn: tApp knew from the beginning that the idea of the comic would be the channel for the message, but to find the style, the character design as well as the different possibilities were delaying them. There were many selection rounds, first the internal ones as a team, and then those of the client. The way to polish every detail on characters was long and excessive in the amount of changes, since they always found new things to contribute.
Rechèch: For the realization of this project the tApp team review and rely on many references about comics, bullet handling, textual language, colors and the design of characters; since these are the main thread of a narrative and it is in them in whom instruction falls on how actions should be performed in a work area, which is it the main theme of the campaign. They also analyze the way on how messages can be direct without hindering persuasion and learning and as tie them with the graphic part to finally close the message.
Enspirasyon: The comic style of the campaign is a resource that, due to its visual nature, allows an opening to reasoning much easier to digest, as well as a direct and logical understanding for the receiver without waiting for a scolding or opinion even when the message is.
tApp decided to used the colorful and exciting path of the comic world to generate empathy and engagement with the collaborators in the workplace.
Dire Pwojè: The project started in September 2016 and finished in November 2016 in CDMX.
Fliks Operasyon: The comic phenomenon has always been a factor that invites to read and reason the messages described under this visual style. The idea of integrating a graphic character that guides plant workers under the facade of an illustration it turned out to be a more direct link and understandable to the receiver.
Patant: None, everything was created form scratch.
Manm Ekip: Creative Director: Rodrigo Romandia
Art Director: Eduardo Walles
Kredi Imaj: None, everything was created form scratch.