Women of Wonder University Idantite Mak by Salvita Bingelyte

Women of Wonder University Idantite Mak by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2020 A' Design Award Bwonz in Grafik Competition Category.

BwonzGrafik· 2020

Women of Wonder University Idantite Mak

by Salvita Bingelyte

Client: Salvita Design

A' Design Award Bwonz Winner in Grafik Category

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Colors

The Design

About Women of Wonder University Idantite Mak

Women of Wonder University se yon idantite mak ki kreye pou yon kou douz semèn ki prepare fanm pou travay ak balans lavi nan lavni. Idantite a mete ansanm premye lèt Women of Wonder pou fòme mo kout WoW, ekri an lèt gra. Woz reprezante feminite ak opòtinite, ble klè reprezante ouvèti ak pèspektiv, epi ble fonse reprezante konfyans ak konesans. Logo ki gen koulè a itilize sou fon blan, pandan yon logo blan itilize sou fon klere. Konsepsyon an bay platfòm nan gwo vizibilite ak enèji.

The Recognition

About the A' Design Award Bwonz

Women of Wonder University Idantite Mak se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Women of Wonder University Idantite Mak pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Women of Wonder University Idantite Mak satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: WoW University is a twelve week course offered through an innovative platform, packed with theory and practice to help every woman get started in her life long journey so they can be an even bigger WoW. The courses consist of practical and theoretical lessons about creativity, self discovery, collaboration and the realization of ideas, both online and at the university. These are key soft skills that will be more important than technical skills for a successful career in the future.
Dimensions & Packaging: The colored logo can be used on a white background, while bright backgrounds are best highlighted with a white logo.
Tags: University, women, visual identity, logo, branding, graphic design, Salvita Design, Lithuania
Production Technology: I opted to use bright colors. Pink symbolizes femininity and opportunity, light blue represents openness and perspective, and dark blue symbolizes trust and knowledge.
Design Challenge: To create a logo for a future women university that would stand apart from the regular universities.
Research: Inspired by women power, I created a modern, stylish and catchy university logotype. The bold, colorful and vivid style sets WoW University apart from other brands.
Inspiration: The Women of Wonder University is an innovative science platform designed to prepare women for future work, life balance. Gender inequality is growing and WoW wants women to grow and feel confident about their future. Professionals, professors, mentors and lifelong learning enthusiasts come together to share everything they know with students, the women of the future.
Project Duration: Started in November 2019 and finished December 2019 in Vilnius, Lithuania.
Operation Flow: I created a new logo and brand identity for the Women of Wonder University. The goal was to appeal to a new generation of women who are too busy to attend a full time university. The first letters of Women of Wonder are joined together to create a nice and powerful word abbreviation, WoW. With a strong color combination and bold lettering, the new brand creates high visibility, energy and spontaneity.
Image Credits: Copywriter Erin Hope Stevens