The 15th Games of Jiangxi Fonksyon Prensipal: Afich by Qin He and Xinqing Li

The 15th Games of Jiangxi Fonksyon Prensipal: Afich by Qin He and Xinqing Li is a highly esteemed winner of the very prestigious 2021 A' Design Award Bwonz in Piblisite Competition Category.

BwonzPiblisite· 2021

The 15th Games of Jiangxi Fonksyon Prensipal: Afich

by Qin He and Xinqing Li

Client: Jiangxi Provincial Games Organizing Committee

A' Design Award Bwonz Winner in Piblisite Category

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Verified Award Winner

Verify Award Status for #102990

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Colors

The Design

About The 15th Games of Jiangxi Fonksyon Prensipal: Afich

Tèks Liv: 15yèm Jwèt Jiangxi yo se yon seri afich ki te kreye pou yon rankont espòtif pwovensyal ki fèt nan Jingdezhen, yon vil ki byen konnen pou pòslèn li. Afich yo konbine kilti seramik ak eleman espòtif. Moso seramik ranplase orijinal atik espòtif yo nan chak imaj, sa ki kreye yon anbyans vizyèl byen dwòl. Seri a te pwodwi ak fotografi ak lojisyèl edisyon imaj, k ap konbine materyèl seramik ak espòtif nan menm konpozisyon. Chak afich mezire 700 pa 1000 milimèt e li ekspoze kòm reklam deyò. Konsepsyon an kreye yon lyen ant metye tradisyonèl ak espò modèn epi li ankouraje kilti iben lokal la.

The Recognition

About the A' Design Award Bwonz

The 15th Games of Jiangxi Fonksyon Prensipal: Afich se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann The 15th Games of Jiangxi Fonksyon Prensipal: Afich pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. The 15th Games of Jiangxi Fonksyon Prensipal: Afich satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a series of posters for the sports meeting held in Jingdezhen, the capital of porcelain. Therefore, the poster design combines ceramic culture with sports elements.
In the poster, ceramics are used to replace the original sports items, which makes the poster design have a good visual mood.
Dimensions & Packaging: 700 mm x 1000 mm
Tags: Poster, Ceramic, Jingdezhen
Production Technology: Using photography and Photoshop software, ceramic and sports materials are spliced and combined.
Design Challenge: The biggest difficulty is to find appropriate ceramic materials to show the artistic conception of the movement.
Research: This series of posters adopts the modern design method, redesigns the traditional Chinese ceramic culture, combines the sports elements, embodies the sports posters with cultural heritage, and can play a role in promoting the urban culture.
Inspiration: As a designer, Jiangxi sports meet has a strong interest in modern design and expression of Chinese traditional culture.

Living in Jingdezhen for many years, we have a deep understanding and feelings for ceramic culture, so we put forward to combine ceramic culture with sports to design posters for the games.

The core of this design is to study the integration of ceramic culture and sports elements to achieve a series of sports theme posters.
Project Duration: The project started in April 2018 in Jingdezhen and finished in May 2018 in Jingdezhen
Operation Flow: These posters are used for outdoor advertisements.
Team Members: Designer: Qin He
Designer: Chao Yang
Illustration: Zhonghao Wu
Illustration: Luxiang Li
Illustration: Xinqing Li
Image Credits: Image #01 : Designer / Qin He, Chao Yang, Zhonghao Wu, Luxiang Li, 2018, Xinqing Li, 2018.
Image #02 : Designer / Qin He, Chao Yang, Zhonghao Wu, Luxiang Li, 2018, Xinqing Li, 2018.
Image #03 : Designer / Qin He, Chao Yang, Zhonghao Wu, Luxiang Li, 2018, Xinqing Li, 2018.
Image #04 : Designer / Qin He, Chao Yang, Zhonghao Wu, Luxiang Li, 2018, Xinqing Li, 2018.
Image #05 : Designer / Qin He, Chao Yang, Zhonghao Wu, Luxiang Li, 2018, Xinqing Li, 2018.