Lò Piblisite · 2025
Pepsi Smart Can Bwat Bwason Entèaktif
by PepsiCo Design and Innovation
- A' Design Award Lò 2025 in Piblisite
- Estimated Number of Design Views: 48,952
- Verification code FBC1D78C6E · Verify this award
Colors
About Pepsi Smart Can Bwat Bwason Entèaktif
Pepsi Smart Can se yon bwat bwason entèaktif ki fonksyone tou kòm yon platfòm dijital. Bwat la konekte moun ak kontni atravè yon pòtay dijital, li ofri yon eksperyans ki toujou aktif olye yon pwomosyon kout. Pepsi Smart Can te kreye pou make lansman redesign mak Pepsi a nan nivo mondyal. Platfòm nan pataje kontni ki baze sou enterè pèsonèl tankou mizik, espò, manje ak lamòd. Kreyatè lokal yo ka ede fòme kontni ki gen rapò ak Pepsi pou pwòp kominote pa yo. Objektif la se sipòte yon fason rakonte istwa entèaktif ki dire pi lontan pase yon sèl kanpay.
About the A' Design Award Lò
Pepsi Smart Can Bwat Bwason Entèaktif se yon ganyan A' Design Award Lò, yon rekonesans imans prestijye yo bay design premye klas, mèvèye e eksepsyonèl. Ganyan Lò yo se kreyasyon ki trè inovatè, vizyonè e ki briye ak bèl bagay, ki reflete jeni, sajès ak mèt konpetans designer yo. Yo atann Pepsi Smart Can Bwat Bwason Entèaktif pou se yon envansyon ki fè anpil lwanj, ki bay tandans e monimantal ki delivre yon valè san parèy. Design sa a ki ganyen A' Design Award Lò se yon pwojè espektakilè, respekte ki pote anpil benefis e ki pouse limit atizay, syans, design ak teknoloji. Pepsi Smart Can Bwat Bwason Entèaktif kreye santiman dezi ki entans, li reveye pasyon, li ankouraje kreyativite e li fasine nou.
Press Kit
- Unique Properties
- In a world where digital noise can be overwhelming, the Pepsi Smart Can emerges as a refreshing innovation. As the first of its kind, the Pepsi Smart Can invites a new generation—those thirsty for more—to explore unique experiences. Initially conceived to celebrate the launch of the global Pepsi redesign, our Global Beverage team developed a unique, always-on platform that sets the stage for the future of interactive storytelling.
- Inspiration
- We saw a common issue: promotional items often shine brightly but can quickly fade after their moment in the spotlight. With the Pepsi Smart Can, we wanted to create a digital portal that embodies our brand’s dynamism. We set out to build a unique way to share content tailored to people’s passions, like music, sports, food, and fashion. Local creators will have the opportunity to collaboratively shape Pepsi-related content that speaks to their communities.
