Lò Anbalaj · 2025
Moutai Shengyue Flying Fairy Anbalaj Likè
by Ying Song Brand Design Shenzhen Co, Ltd
- A' Design Award Lò 2025 in Anbalaj
- CLIENT: Kweichow Moutai Co.,Ltd.
- Estimated Number of Design Views: 132,493
- Verification code 072D10D499 · Verify this award
Colors
About Moutai Shengyue Flying Fairy Anbalaj Likè
Moutai Shengyue Flying Fairy se yon konsepsyon anbalaj pou yon bwason baijiu chinwa. Konsepsyon an enspire de figi Fe Volan yo ki pentire nan miral Dunhuang yo, an patikilye bondye mizik la nan Kav 401 nan Gwòt Mogao yo, ki parèt ap kenbe yon enstriman sheng ak yon pòz elegan. Koulè prensipal la se twal wouj fonse, yon koulè tradisyonèl chinwa, epi motif bouchon metal boutèy la fèt ak yon teknik emay tradisyonèl. Bwat la ouvri sou bò dwat la epi li gen yon estrikti ak motif nyaj de kouch anndan l. Ansanm nan mezire 140 pa 105 pa 280 milimèt epi li itilize papye, seramik ak metal.
About the A' Design Award Lò
Moutai Shengyue Flying Fairy Anbalaj Likè se yon ganyan A' Design Award Lò, yon rekonesans imans prestijye yo bay design premye klas, mèvèye e eksepsyonèl. Ganyan Lò yo se kreyasyon ki trè inovatè, vizyonè e ki briye ak bèl bagay, ki reflete jeni, sajès ak mèt konpetans designer yo. Yo atann Moutai Shengyue Flying Fairy Anbalaj Likè pou se yon envansyon ki fè anpil lwanj, ki bay tandans e monimantal ki delivre yon valè san parèy. Design sa a ki ganyen A' Design Award Lò se yon pwojè espektakilè, respekte ki pote anpil benefis e ki pouse limit atizay, syans, design ak teknoloji. Moutai Shengyue Flying Fairy Anbalaj Likè kreye santiman dezi ki entans, li reveye pasyon, li ankouraje kreyativite e li fasine nou.
Press Kit
- Unique Properties
- The brand logo is from Flying Fairy pattern in the Dunhuang murals, and the design also adopts the image of music god in Cave 401 of Dunhuang Mogao Grottoes. This Flying Fairy holds the sheng with hands, with a graceful posture and a sense of agility. The bottle cap pattern also comes from the same cave, use traditional enamel technique. The main color Crimson yarn, is also a traditional Chinese color. The design depicts the elegant, luxurious and ethereal posture of the Sui Dynasty.
- Dimensions & Packaging
- A box and a bottle / 140 mm*105 mm*280 mm / Paper, ceramics, metals/
- Tags
- Chinese Baijiu packaging, packaging design, Flying Fairy, Dunhuang frescoes, Enamel
- Production Technology
- We have referred to a large number of Dunhuang murals as the basis for design elements, striving to perfectly showcase the beauty of the Flying Fairy in Dunhuang murals in packaging design. We have done a lot of verification in terms of shape, color, and element details. Finally, we have presented the beauty of Dunhuang murals in this product packaging.
- Design Challenge
- How to perfectly present the Flying Fairy element in Dunhuang murals on packaging, and how to visually present the Flying Fairy flying out of Dunhuang murals. It is the hardest to express.
- Research
- Type of Research: Baijiu packaging, Research Objectives : promote project sales, Methodology: design a new project, data collection: start from customers' purchase preferences, Tools Used: design software, effect: the project is successfully launched, and sales are very good.
- Inspiration
- The idea from the Flying Fairy image in Dunhuang murals. There is a music god in Cave 401 of Mogao Grottoes, with a beautiful posture and flowing ribbons, perfectly matching the brand image. The pattern on the bottle cap also comes from the same cave. And we also adopted the traditional mural style hand drawn style in the illustrations of this design.
The 2 layered cloud pattern structure inside the box want to give consumers a visual impact of the Flying Fairy flying out of Dunhuang murals. - Project Duration
- The project started in Shenzhen in October 2023, was completed in December 2024, and was launched for sale in China on January 5, 2025.
- Operation Flow
- The box is opened from the right side, and the bottle is opened from the top metal cap
- Image Credits
- Image #1: Creator Yingsong Chen, 2024
Image #2: Creator Yingsong Chen, 2024
Image #3: Creator Yingsong Chen, 2024
Image #4: Creator Yingsong Chen, 2024
Image #5: Creator Yingsong Chen, 2024
