Platin Anbalaj · 2021
Pepsi Chinas People Daily New Media Bwat Bwason
by PepsiCo Design and Innovation
- A' Design Award Platin 2021 in Anbalaj
- CLIENT: PepsiCo Design & Innovation
- Estimated Number of Design Views: 442,372
- Verification code 6A1390DC4A · Verify this award
Colors
About Pepsi Chinas People Daily New Media Bwat Bwason
Everyday Heroes se yon seri desen bwat bwason komemoratif ki te kreye pou Pepsi an kolaborasyon ak divizyon Nouvo Medya jounal People's Daily nan peyi Lachin. Bwat sa yo rann omaj bay pèsonèl medikal, travayè, volontè ak moun k ap fè livrezon ki te sèvi kominote yo sou premye liy pandan pandemi COVID-19 la. Chak desen onore yon nouvo jenerasyon ewo toulejou epi eksprime rekonesans pou kontribisyon yo fè chak jou. Anbalaj la transfòme yon veso bwason familye an yon mesaj piblik senp ki di mèsi ak respè pataje.
About the A' Design Award Platin
Pepsi Chinas People Daily New Media Bwat Bwason se yon ganyan A' Design Award Platin, yon rekonesans ki gen anpil prestij yo bay design ki vrèman eksepsyonèl, elegan e mayifik. Ganyan Platin yo se mèvèy kreyasyon, prèv limit kreyativite entelektyèl, e yo montre pwofesyonalis san parèy ak jeni designer yo. Yo atann design sa yo pou se travay ki pi renome yo ki defini estetik yon epòk, ki kontribye nan byennèt sosyete a e ki pouse limit atizay, syans, design ak teknoloji. Pepsi Chinas People Daily New Media Bwat Bwason montre yon nivo ekselans ki depase limit e san dout li fè mond lan vin pi bon gras ak karakteristik avantaje ak valab li yo. Pepsi Chinas People Daily New Media Bwat Bwason se yon travay ki ganyen A' Design Award Platin ki reveye dezi, ki enspire, ki eksite, ki fè moun kontan e ki bay gwo kè kontan.
Press Kit
- Unique Properties
- Pepsi joined hands with Chinas Peoples Daily New Media to introduce and celebrate a new generation of heroes, the global collective of medical staff, workers, volunteers, and delivery persons who have been fighting on the frontlines of this pandemic every single day. As an homage to them, we launched the Everyday Heroes campaign, a meaningful tribute expressed through commemorative can designs.
- Tags
- Packaging, Beverage
- Inspiration
- COVID-19 has changed the world forever, and altered lives across the globe. Everyone has been affected, but we have also witnessed bold bravery and incredible acts of kindness. At Pepsi, we have been moved by the courageous people showing up, day after day, for their communities. Their spirit of love is deeply inspiring. We wanted to create something that honored them and expressed our sincere gratitude for their contributions.
