Platin Anbalaj · 2025
Nong Li Anbalaj Byè
by China Resources Snow Breweries
- A' Design Award Platin 2025 in Anbalaj
- CLIENT: China Resources Snow Breweries
- Estimated Number of Design Views: 7,388,498
- Verification code 2E1DC0DED0 · Verify this award
Colors
About Nong Li Anbalaj Byè
Nong Li se yon konsepsyon anbalaj byè ki enspire de Kilti Yangshao nan ansyen Lachin. Boutèy la gen fòm Shuang Er Ni Yu a, yon veso an potri ki dekore ak motif pwason salamand, yo te itilize kòm yon veso pou likè nan kilti primitif sa a. Atizana potri nwa a konbine ak yon fòm vè tradisyonèl, e koulè fonse a pwoteje byè a kont limyè ak chanjman tanperati. Motif jeyometrik yo ajoute enterè vizyèl epi bay yon priz ki solid. Bouchon an ilistre kat etap nan yon seremoni tradisyonèl chinwa pou leve vè: goute, ofri, reponn ak remèt.
About the A' Design Award Platin
Nong Li Anbalaj Byè se yon ganyan A' Design Award Platin, yon rekonesans ki gen anpil prestij yo bay design ki vrèman eksepsyonèl, elegan e mayifik. Ganyan Platin yo se mèvèy kreyasyon, prèv limit kreyativite entelektyèl, e yo montre pwofesyonalis san parèy ak jeni designer yo. Yo atann design sa yo pou se travay ki pi renome yo ki defini estetik yon epòk, ki kontribye nan byennèt sosyete a e ki pouse limit atizay, syans, design ak teknoloji. Nong Li Anbalaj Byè montre yon nivo ekselans ki depase limit e san dout li fè mond lan vin pi bon gras ak karakteristik avantaje ak valab li yo. Nong Li Anbalaj Byè se yon travay ki ganyen A' Design Award Platin ki reveye dezi, ki enspire, ki eksite, ki fè moun kontan e ki bay gwo kè kontan.
Press Kit
- Unique Properties
- Nong Li epitomizes Chinese brewing culture, enchanting from brew to packaging. It combines a recipe from the Yangshao Culture and the ancient grain fermentation technique called Nie Zao, celebrating Chinese brewing tradition. The bottle is shaped after the Shuang Er Ni Yu (salamander fish) patterned pottery vessel iconic in the Yangshao Culture. The cap is adorned with the scenes of ancient Chinese drinking etiquette. Every detail reflects the reverence and inheritance of history and culture.
- Dimensions & Packaging
- product dimensions, 355 mm x 355 mm x 120 mm
- Tags
- Beer packaging, Ancient grain fermentation, Yangshao culture, Chinese drinking etiquette, Integration of classical art
- Production Technology
- The bottle is a blend of black pottery craftsmanship and traditional glass form, exuding a timeless allure as if suspending the ephemeral moment in perpetuity. Its dark hue protects the beer from light and temperature fluctuations, complemented by a meticulous seal to preserve the prime flavor over time.
- Design Challenge
- The challenge was to distill the essence of Yangshao Culture into an accessible form, and stay attuned to modern aesthetics. To this end, this packaging integrates the silhouette of Neolithic painted pottery vessel, geometric patterns from the Yangshao Culture, and illustrations of a genteel toast ritual when hosting guests. These elements, presented in a vivid, intuitive manner, transform Nong Li into a piece of cultural art, enriching beer enjoyment with cultural value and aesthetic allure.
- Research
- By delving deep into the Yangshao Culture and Chinese liquor culture, this packaging design merges classical elements with modern aesthetics. This fusion giving birth to Nong Li, a product steeped in cultural depth and artistic charm. It celebrates the ancient brewing technique, while also embodying an innovative extension of contemporary drinking culture, seamlessly bridging the past with the present.
- Inspiration
- This packaging embodies the idea that Nong Li: Embracing Tradition and Elegance in Every Sip, aiming to promote Chinese liquor culture and drinking etiquette. The bottle deign draws on the culturally rich form and patterns of the Shuang Er Ni Yu (salamander fish) patterned pottery vessel, an iconic liquor container in the Yangshao Culture. The cap is illustrated with four steps of a genteel toast ritual in ancient China, highlighting the cultural depth and artistic value of Nong Li.
- Project Duration
- The design and development of Nong Li was completed in January, 2023. It was introduced the market in September of the same year.
- Operation Flow
- The cap is adorned with the scenes of ancient Chinese drinking etiquette, illustrating four steps of a toast ritual: taste, offer, respond, and reciprocate. Each sip becomes a journey through this drinking tradition.
The geometric patterns on the bottle add an aesthetic appeal, and secure a grip free from slipping.
Presented in a gift box alongside the traditional Gu drinking vessels, Nong Li is steeped in the echoes of antiquity, perfect for gifting friends and family or treating guests.
