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Use What Moves You Kanpay Deyò by Pancho Gonzalez and Cristian Chavez

Use What Moves You Kanpay Deyò by Pancho Gonzalez and Cristian Chavez is a highly esteemed winner of the very prestigious 2020 A' Design Award Fè in Piblisite Competition Category.


FèPiblisite· 2020

Use What Moves You Kanpay Deyò

by Pancho Gonzalez and Cristian Chavez

Client: Inbrax

A' Design Award Fè Winner in Piblisite Category

Colors

The Design

About Use What Moves You Kanpay Deyò

Konsepsyon sa a, lè l sèvi avèk twa sitiyasyon chak jou nan moun k ap itilize tren an pou ale nan dairio, transmèt ki jan moun konn sèvi ak pwodwi ke yo te kapab achte nan boutik souvni tren an. Konsepsyon sa a envite yo sèvi ak pwodwi metro (mayo, tas, boutèy, jwèt, elatriye) sou yon baz chak jou, lè l sèvi avèk yo nan nenpòt ki lè nan jounen an ak nan nenpòt sitiyasyon. Pou egzanp, nan youn nan desen yo prezante yo, yo wè yon fanm mete yon chemiz tren sou yon plas, trè kalm ak kè kontan. Konsepsyon an ap eseye envite moun ki wè l 'yo enkòpore pwodwi yo nan tren an kòm yon mòd nouvo.

The Recognition

About the A' Design Award Fè

Use What Moves You Kanpay Deyò se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann Use What Moves You Kanpay Deyò pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte Use What Moves You Kanpay Deyò pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Like the London Underground that has its own souvenir shop, the Santiago de Chile Metro launches Bazar Metro, the official store where all people from Santiago can find Metro products such as: t-shirts, mugs, bottles, cups, among many others.
Dimensions & Packaging
OOH inside the subway.
Production Technology
Photography, Illustrator & Photoshop
Inspiration
Every day, millions of Santiaguinos use the Santiago Metro to get to their destination, that is, they use the Metro every day and taking the verb to use was an invitation to all those Santiaguinos to use the Metro literally, I mean who use a Metro bottle, a shirt or a mug. Everything under the concept Use It.
Team Members
Cristián Chávez
Jorge Fajardo
Neil Arce
Pancho González

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Good Design Deserves Great Recognition

The A' Design Award is an international, juried accolade for good design. Take part in the A' Design Award to get an opportunity to earn meritocratic recognition, gain fame, prestige and publicity for your work. Nominate your work for the A' Design Award and compete for the coveted A' Design Prize.

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