Statice Statice Mak Idantite Vizyèl Konsepsyon by Jia Cheng

Statice Statice Mak Idantite Vizyèl Konsepsyon by Jia Cheng is a highly esteemed winner of the very prestigious 2021 A' Design Award Bwonz in Grafik Competition Category.

BwonzGrafik· 2021

Statice Statice Mak Idantite Vizyèl Konsepsyon

by Jia Cheng

Client: Statice GmbH

A' Design Award Bwonz Winner in Grafik Category

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Verified Award Winner
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Colors

The Design

About Statice Statice Mak Idantite Vizyèl Konsepsyon

Statice se yon konpayi ki baze nan Bèlen ki ofri yon solisyon anonimizasyon done pou devlopman teknoloji ki respekte vi prive. Nan pwojè sa a, konsepsyon dinamik ak koulè vivan transmèt yon sistèm idantite vizyèl enpresyonan. Konvèsyon de D yo (done orijinal nan done sentetik) konstitye non mak S la, ki mennen nan karakteristik itil ak inik vizyèl. Koulè yo accrocheur pa sèlman soti nan statice(Lavand lanmè) tou yon koulè dirèkteman reflete idantite mak la ak bati konfyans, plis mete aksan sou imaj la mak.

The Recognition

About the A' Design Award Bwonz

Statice Statice Mak Idantite Vizyèl Konsepsyon se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Statice Statice Mak Idantite Vizyèl Konsepsyon pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Statice Statice Mak Idantite Vizyèl Konsepsyon satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo is an overall and systematic visual symbol instead of a simple logo.dynamic and innovative visual language to well communicate the brand concept. The simple and modern graphic design further clarifies and enhances brand identity.
Dimensions & Packaging: The logo is built on the golden section design. Brand fonts have been adjusted in line with the graphic design based on Sofia Pro. Poppins was chosen as the main typeface as it is a very modern and simple font.
Tags: Branding, Dynamic Logo, Visual Identity, Corporate Identity, Brand Communication
Production Technology: The vivid colors of Statice brand are used to provide a strong yet simple design. Gradient, hot stamping and silver printing process make the brand design well transmitted in the different materials.
Design Challenge: Today, privacy is increasingly valued, and presenting privacy protection in the visual language is full of challenges. Not only that, to find the appropriate design language to reflect the connotation of the industry and brand also the challenges to face.
Research: Statice is a company based in Berlin, they offer a data anonymization solution to develop privacy-compliant technologies and solutions for enterprises and their end-users. We carried out preliminary work through market research, similar brand research, questionnaires and workshops
Inspiration: Statice is a privacy-preserving software company based in Berlin. Dynamic design and vivid colors communicated an impressive visual identity system. The conversion of the two "D' (original data to synthetic data) constitutes the brand name "S", which brings a powerful and unique visual feature.
Project Duration: The project started in August 2019 in Berlin, Germany, and finished in January 2020 in Hamburg, Germany.
Operation Flow: It creates a unique visual experience, where it also communicates people to brand concept and story through a modern yet simple corporate identity.