$Refracting Reality Konsepsyon Liv by Ching-Fa Lung$

Refracting Reality Konsepsyon Liv by Ching-Fa Lung is a highly esteemed winner of the very prestigious 2021 A' Design Award Ajan in Enprime Competition Category.

AjanEnprime· 2021

Refracting Reality Konsepsyon Liv

by Ching-Fa Lung

Client: Art Center College of Design

A' Design Award Ajan Winner in Enprime Category

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Colors

The Design

About Refracting Reality Konsepsyon Liv

Refracting Reality se yon liv sou limyè ak pèsepsyon imen. Liv la eksplore kat karakteristik limyè yo: refraksyon, refleksyon, difraksyon ak entèferans. Kalite sa yo eksprime atravè tipografi ak imaj sou 368 paj. Yo chwazi papye ki gen kouch ak papye ki pa gen kouch pou sipòte diferan enpresyon limyè. Gen yon prism solid ki kenbe nan do liv la epi lektè a ka retire l. Avèk prism lan, lektè yo ka obsève konpòtman limyè a dirèkteman epi entèraji ak imaj enprime yo.

The Recognition

About the A' Design Award Ajan

Refracting Reality Konsepsyon Liv se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Refracting Reality Konsepsyon Liv pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Refracting Reality Konsepsyon Liv se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The book expressed light characteristics: Refraction, Reflection, Diffraction, and Interferer through typography and imageries. The light experience was considered in the book's materials, such as coated paper, uncoated paper, and a solid prism. The prism of the book spine was used to manifest the perception of light.
Dimensions & Packaging: W8.5" x D1.75" x H11.75", 368 pages
Tags: Book Design, Editorial Design, Typography, Transmedia Design
Production Technology: The book was printed with the Epson P600 inkjet printer and using the Red River paper. Coated paper and uncoated paper were used for inner pages and the prism was used as a book's spine accessory.
Design Challenge: To create a 368-page book designed from extensive research on a chosen topic. Not only design a book but also curate the contents, edit and create a compelling narrative for readers to experience the book extensively.
Research: In modern society, light is commonly used as a medium throughout a lot of screen time and various screen types. The designer wants to understand deeply the history of how humans started using light and what metaphors light has been bringing to humanity throughout centuries.

Not only looking at light as an art medium but also looking at the different meanings of light brings different cultures and religions in history. Different perspectives that humans observed light was the interesting context of the research for this project.
Inspiration: Light has been the main part of our world since the beginning of time. Humans have learned to use light to tell stories, relate, experience, and communicate. This book questions our perception of the world by examining the light through different forms of expression.
Project Duration: The project started in January 2019 in Pasadena and finished in April 2010 in Pasadena.
Operation Flow: Prism can be taken out of the book spine and readers can experience traits of light such as reflection, refraction, diffraction, and Interfere by using the actual prism. They can also interact with the book because a lot of imageries were curated considering this interaction.
Image Credits: Photographer: Kevin Martin