Town Longquan Tower Liquor Anbalaj by Jin Tao He is a highly esteemed winner of the very prestigious 2021 A' Design Award Bwonz in Edisyon Limite Competition Category.
BwonzEdisyon Limite· 2021
Town Longquan Tower Liquor Anbalaj
by Jin Tao He
Client: Shantou Datianchao Brand Planning Co., Ltd.
A' Design Award Bwonz Winner in Edisyon Limite Category
- 24,883
- Verified Award Winner
- Verify Award Status for #107515
The Design
About Town Longquan Tower Liquor Anbalaj
Konsepsyon an sèvi ak konsèp nan gwo kay won an pote soti nan kreyatif la, gen inik boutèy ki gen fòm diven supèrpoz nan yon gwo kay won, nan Lachin pa gen "pa gen twa san yo pa yon fèt" nan ki siyifikasyon an nan plis pase twa, de zanmi, bwè diven. se pa bèl. Yon moun ki chita nan meditasyon sou tèt yon kouvèti boutèy vle di ke diven se pa sèlman pou soulajman nan lapenn, men tou pou entwospeksyon nan gou diven.
The Recognition
About the A' Design Award Bwonz
Town Longquan Tower Liquor Anbalaj se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Town Longquan Tower Liquor Anbalaj pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Town Longquan Tower Liquor Anbalaj satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design uses the concept of the tower to carry out the creative,there unique bottle-shaped wine superimposed into a tower,in China there is"no three without a feast" in which the meaning of more than three,two friends,drinking wine is not beautiful.A person sitting in meditation on top of a bottle lid means that wine is not only for the relief of sorrow,but also for introspection through wine tasting.
- Dimensions & Packaging
- no
- Tags
- Liquor and Spirits；Small bottle of wine
- Production Technology
- NO
- Design Challenge
- I also encountered many bottlenecks when conceiving the creativity,that is,how to display the wine bottle display in reality.Finally,after many simulations,the form of adding the bottom bracket was adopted,which increased the beauty of the design and allowed the bottles to superimpose the final.It takes the shape of a tower.
- Research
- In China,the liquor market is very large,and the wine culture has a long history.Our creativity is to integrate wine into the Zen culture.Small bottles of wine are very popular in recent years,but most of them use emotions to call young consumers to resonate.Although the emotions are there,they are not high-end,and they will feel incompatible with some occasions.Therefore,our design focuses on the high-end market,three people form a group,friends gather,and gather together into a tower.
- Inspiration
- Tower,as an ancient building in China,Legend has it that the winery is located in the mountains convergence of the natural source head,the idea to the original shape of the winery for creativity.A person sitting in meditation with a bottle cap on top implies that alcohol,in addition to being drunk,can also make you think.
- Project Duration
- The project started in Shantou,Guangdong Province in June 2019 and was completed in August 2019
- Operation Flow
- no
- Patents
- NO
- Team Members
- Designer:Fanggui Chen
- Image Credits
- NO
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