SciFest Los Angeles Sistèm Idantite Festival by Ching-Fa Lung

SciFest Los Angeles Sistèm Idantite Festival by Ching-Fa Lung is a highly esteemed winner of the very prestigious 2021 A' Design Award Fè in Grafik Competition Category.

FèGrafik· 2021

SciFest Los Angeles Sistèm Idantite Festival

by Ching-Fa Lung

Client: Art Center College of Design

A' Design Award Fè Winner in Grafik Category

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Verified Award Winner

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Colors

The Design

About SciFest Los Angeles Sistèm Idantite Festival

SciFest Los Angeles se yon sistèm idantite festival ki kreye pou yon festival fim ipotetik ki dire uit jou, dedye a fim syans-fiksyon. Pwogram nan chwazi fim syans-fiksyon klasik ki soti nan 1970 rive nan 2017, li kouvri sou-genr tankou aksyon, animasyon ak mistè. Yon polis karaktè dimansyonèl, enspire pa sèn ki montre kat dimansyon, sèvi kòm lang vizyèl prensipal la nan tout aplikasyon yo. Afich yo travay ak reyalite ogmante, sa fè espektatè yo ka eksplore pwofondè yo. Entèfas aplikasyon an ak sit entènèt la itilize grafik sinetik an twa dimansyon.

The Recognition

About the A' Design Award Fè

SciFest Los Angeles Sistèm Idantite Festival se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann SciFest Los Angeles Sistèm Idantite Festival pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte SciFest Los Angeles Sistèm Idantite Festival pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: SciFest LA is a hypothetical 8-day film festival devoted to showcasing science fiction movies. By curating classic science fiction movies from 1970 to 2017, the audience can enjoy all different types and sub-genres of science fiction movies such as action, animation, and mystery through the festival.
Tags: Transmedia Design, Kinetic Typography, Motion Graphic, 3D Graphic
Production Technology: Utilize Adobe Creative Cloud suite software from Photoshop, Illustrator, InDesign, After Effect, to incorporate with Maxon Cinema 4D. Using Artivive and Spark AR software to create Augmented Reality experience.
Design Challenge: To re-design a pre-existing event and create holistic design experience through branding.
Research: Watching and observing all the classic sci-fi movies so that I could draw the main design elements from the commonalities of sci-fi movies to represent the sci-fi festival. Sci-fi movies are a combination of physics in reality but also the imagination and creativity of creators as well, so these were main insights to create kinetic typography and dimensional graphic elements for this project.
Inspiration: Inspired by the science fiction movie “Interstellar,” the discovering scene of the four dimensions, I developed a dimensional typeface as the main visual language that could be used as a framing device throughout different applications for the whole festival identity system.
Project Duration: The project started in December 2017 but finished in December 2019 in Pasadena.
Operation Flow: All of the posters are designed to interact with augmented reality so that viewers can experience the dimensionalities of the posters and interact with them. Science fiction festival is not just about watching movies but also experiencing future-casting technologies or concepts. Interfaces of the app and the website exemplify the experiences of entering the events and previewing all the contents that will be hosted for the event through kinetic 3D graphic treatments.