Ajan Grafik · 2021
Branding Accademia of Perugia Sistèm Mak Ak Kanpay
by Paul Robb
- A' Design Award Ajan 2021 in Grafik
- CLIENT: Accademia Di Belle Art Perugia
- Estimated Number of Design Views: 39,349
- Verification code D7D3955E7A · Verify this award
Colors
About Branding Accademia of Perugia Sistèm Mak Ak Kanpay
Accademia nan Perugia te bezwen yon nouvo idantite vizyèl pou reflete dezi enstitisyon an pou avanse pou pi rapid nan tan kap vini an. S&P te travay ak estaf ak elèv ABA's pou enplike diferan depatman ak aspè nan Akademi an. Konsèpteur # 039; defi se te kreye yon idantite mak sinetik inifye ak achitekti ki te bay tou endividyèlman nan kou yo sèl. Yo te kreye yon sistèm idantite enèjik, solid ak pozitif ki travay atravè diferan atizay evite kliche ak konvansyon tipik yo.
About the A' Design Award Ajan
Branding Accademia of Perugia Sistèm Mak Ak Kanpay se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Branding Accademia of Perugia Sistèm Mak Ak Kanpay pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Branding Accademia of Perugia Sistèm Mak Ak Kanpay se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.
Press Kit
- Unique Properties
- The Accademia of Perugia, needed a new visual identity to reflect the institution’s desire to move quickly into the future. S&P worked with ABA’ s staff and students to involve different departments and aspects of the Academy. Our challenge was to create a unified kinetic brand identity and architecture that also gave individuality to the single courses. We created an energetic, robust, and positive identity system that works across the different arts avoiding the typical clichés and conventions
- Dimensions & Packaging
- Online and outdoor campaign
- Tags
- Type, Campaign, Art school
- Production Technology
- The material was both digital and print
- Design Challenge
- The main challenge was to create a non-3d effect in the rendering and have the effect movement in the outdoor experience.
- Research
- We wanted to create a fluid motion concept for the campaign and ur research entailed studying and replicating in 3d animation the flow and colors of soap bubbles and how they affect layers.
- Inspiration
- A robust visual communication was achieved through the design of a classical-inspired logo and a bespoke typeface together with the development of dynamic use of images throughout print and digital. The developed communication system uses motion graphics to create a wide palette of still images. These images are complemented by the colors and shapes morphing together to characterize and distinguish the different courses, workshops, and activities.
- Project Duration
- June-October, Perugia Italy
- Operation Flow
- The Interaction with the campaign was across both traditional outdoor and online social campaigns.
- Image Credits
- Paul Robb
