Who's That Eating Liv Imaj Pop-up by Keitaro Sugihara is a highly esteemed winner of the very prestigious 2021 A' Design Award Lò in Grafik Competition Category.
LòGrafik· 2021
Who's That Eating Liv Imaj Pop-up
Client: Keitaro Sugihara
A' Design Award Lò Winner in Grafik Category
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- Verified Award Winner
- Verify Award Status for #111800
The Design
About Who's That Eating Liv Imaj Pop-up
Liv entèaktif pop-up sa a swiv sèt bèt k ap jwi manje prefere yo, chak youn ak yon pli pop-up 3D ki montre fason patikilye yo manje. Chak pop-up te konsepsyone ak yon sèl paj dekoupe, ak yon dezyèm paj sipò ki revele anndan bouch chak bèt la epi ki bay li solidite estriktirèl. Konsepsyon senp sa a, konbine ak ilistrasyon kolaj papye, bay chak bèt lavi. Tèks la gen son manje atravè onomatope japonè, sa ankouraje lektè a louvri ak fèmen paj yo pandan bèt yo ap manje.
The Recognition
About the A' Design Award Lò
Who's That Eating Liv Imaj Pop-up se yon ganyan A' Design Award Lò, yon rekonesans imans prestijye yo bay design premye klas, mèvèye e eksepsyonèl. Ganyan Lò yo se kreyasyon ki trè inovatè, vizyonè e ki briye ak bèl bagay, ki reflete jeni, sajès ak mèt konpetans designer yo. Yo atann Who's That Eating Liv Imaj Pop-up pou se yon envansyon ki fè anpil lwanj, ki bay tandans e monimantal ki delivre yon valè san parèy. Design sa a ki ganyen A' Design Award Lò se yon pwojè espektakilè, respekte ki pote anpil benefis e ki pouse limit atizay, syans, design ak teknoloji. Who's That Eating Liv Imaj Pop-up kreye santiman dezi ki entans, li reveye pasyon, li ankouraje kreyativite e li fasine nou.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This interactive pop-up book features seven different animals enjoying a snack, each with their own unique 3D pop up fold showcasing their eating style. Each pop up was designed with just a single page cut out. This simple design, combined with paper collage illustrations, brings life to each animal as they jump out from the page. The text includes eating sounds via Japanese onomatopoeia, encouraging the reader to open and close the pages as the animals munch away.
- Dimensions & Packaging
- 180 mm x 195 mm x 25 mm
- Tags
- Picturebook, Childrenbook, Popupbook, Bookdesign, graphicdesign,
- Production Technology
- Traditionally, pop up books are created by pasting folded paper onto a bound page. With a younger audience in mind, I closely considered book durability in my design process. I challenged myself to design each pop up using a single cut and folded page, laminated against a printed backing page that reveals the inside of each mouth. If the page happens to tear, this design makes it easy to repair.
Each illustration was hand collaged with various materials and papers to create my own textures and colors. - Design Challenge
- The biggest challenge in this project was to design seven distinct pop ups that accurately depict each animal’s unique eating motion.
- Research
- For research, I looked at several pop up books for inspiration. I was curious about their approaches to book production and storytelling. I found that there are many complex pop up books right now, and I wanted to counter that by making something simple and durable, yet effective and interesting.
Prototypes were tested by a dedicated quality control specialist, my young son Ito. - Inspiration
- After experimenting with paper to make a simple pop up, I found that the pop up moved as I opened and closed the folded paper. This motion reminded me of an animal eating, which inspired me to create a picture book.
- Project Duration
- The project started in December 2014 in Tokyo and finished in December 2019 in Tokyo. Published in May 2020.
- Operation Flow
- For each spread, the reader is greeted with a different snack and an animal's hand. Who's that eating? To reveal the animal pop up, the page is extended out from the center. The alternative was to flip to a new page, but I aimed to keep each prompt contained. This design ensures a smooth flow from question to answer.
- Team Members
- Publisher : TOKYO SHOTEN Ltd.
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