New HQ New Rules Primary Function: Sistèm Siyalizasyon by Hd Communication Kft. is a highly esteemed winner of the very prestigious 2021 A' Design Award Ajan in Grafik Competition Category.
AjanGrafik· 2021
New HQ New Rules Primary Function: Sistèm Siyalizasyon
Client: Magyar Telekom
A' Design Award Ajan Winner in Grafik Category
Verified Award Winner
Verify Award Status for #112485The Design
About New HQ New Rules Primary Function: Sistèm Siyalizasyon
New HQ New Rules se yon sistèm siyalizasyon ki fèt pou nouvo katye jeneral Magyar Telekom. Siyalizasyon an prezante yon seri règ sou konpòtman nan biwo a. Konsepsyon an pwòp men jwe an menm tan, kidonk règ yo santi yo akeyan olye pou yo santi yo kòmande. Ilistrasyon yo montre sitiyasyon biwo chak jou ak imè ak yon touch imen. Style analòg la kontras ak gwosè ak karaktè modèn bilding lan. Entansyon an se kreye yon reyaksyon emosyonèl imedya epi ankouraje moun yo swiv règ yo ak yon souri.
The Recognition
About the A' Design Award Ajan
New HQ New Rules Primary Function: Sistèm Siyalizasyon se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann New HQ New Rules Primary Function: Sistèm Siyalizasyon pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. New HQ New Rules Primary Function: Sistèm Siyalizasyon se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The task was to create a visual identity for a new set of rules on office behaviour in Telekom’s new HQ. The challenge was to make it loveable so people would not feel ordered or forced, rather inspired to respect them. The team developed a very CLEAN YET PLAYFUL design to underline that and create an instant emotional reaction in the viewer.
- Tags
- Office building, Signage, Illustration, Design, System of Norm
- Inspiration
- The main inspiration was to reflect on a digital company’s everyday life in a very analogue way. The goal was to contrast the immensity and moderness of the building with a humorous and human touch. While creating the system of norm signage illustrations the focus was on the humour in office situations. The developed design wanted to communicate these rules in a way that makes people follow them with a smile on their face.
- Project Duration
- Permanent
- Team Members
- Creative director: András Tarkovács
Art director: Ákos Polgárdi
Illustrator: Gergő Gilicze
Design Consultant: Scheitz András
Project manager: Netta Luzsi
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