Primary Residence Konsepsyon Tipografi by Tianzhen Evleen Huang

Primary Residence Konsepsyon Tipografi by Tianzhen Evleen Huang is a highly esteemed winner of the very prestigious 2021 A' Design Award Lò in Grafik Competition Category.

LòGrafik· 2021

Primary Residence Konsepsyon Tipografi

by Tianzhen Evleen Huang

Client: Evleen Huang

A' Design Award Lò Winner in Grafik Category

47,864

Verified Award Winner

Verify Award Status for #114115

View at A' Design Award Press Release Award Badge

Colors

The Design

About Primary Residence Konsepsyon Tipografi

Primary Residence se yon konsepsyon tipografi ki transfòme fòm achitekti minimal yo an lèt ak chif, avèk twa koulè primè yo: wouj, ble ak jòn. Chak karaktè montre yon ti pati nan yon bilding, san yon antre oswa yon sòti klè. Eskalye, fenèt ak fòm jewometrik yo fè referans ak mouvman Bauhaus la ak achitekti minimalis. Konsepsyon an te enspire tou pa eskalye ak fenèt yo te obsève nan diferan pati nan mond lan. Desen yo te fèt sou papye, baze sou fotografi bilding reyèl yo. Objektif la se melanje fòm ak idantite estrikti a.

The Recognition

About the A' Design Award Lò

Primary Residence Konsepsyon Tipografi se yon ganyan A' Design Award Lò, yon rekonesans imans prestijye yo bay design premye klas, mèvèye e eksepsyonèl. Ganyan Lò yo se kreyasyon ki trè inovatè, vizyonè e ki briye ak bèl bagay, ki reflete jeni, sajès ak mèt konpetans designer yo. Yo atann Primary Residence Konsepsyon Tipografi pou se yon envansyon ki fè anpil lwanj, ki bay tandans e monimantal ki delivre yon valè san parèy. Design sa a ki ganyen A' Design Award Lò se yon pwojè espektakilè, respekte ki pote anpil benefis e ki pouse limit atizay, syans, design ak teknoloji. Primary Residence Konsepsyon Tipografi kreye santiman dezi ki entans, li reveye pasyon, li ankouraje kreyativite e li fasine nou.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Primary Residence is an alphabet design that represents minimal architectural forms in typography with three primary colors: red, blue, and yellow.
Each letter and number represents a small part of the buildings without any apparent entry or existence. You may look at it with your own imagination to find the way in or out. You could even find connections from one character to the next.
The stairs, windows, and geometric shapes are dedicated to the Bauhaus architectural style and minimalism, with the primary goal of blending the form and identities of the structure together.
Dimensions & Packaging: When the letter designs are applied to products, each one of them is given a unique identifying number.
Tags: Type, Typographic Architecture, Bauhaus Movement, Abstract, Minimalist
Production Technology: Started the sketches on paper, based on real architecture photography.
Design Challenge: The challenge of this project is finding ways to incorporate different elements of architectural forms with letters while making them look consistent and abstract.
Research: Each main element of the letter based on the research of the Bauhaus movement or the world architectures' photography.
Inspiration: The inspiration originally came from the Bauhaus Movement. Additionally, I was inspired by the design of stairs and windows from different parts of the world, like the fire escapes of old buildings in New York City and urban windows in European cities.
Project Duration: This project started in March 2020 in New Jersey.
Operation Flow: This archetype style helps the viewer gain a greater appreciation of the abstract building. The stairs, windows, all geometric shapes all dedicated to Bauhaus architecture and Minimalist building to blend with the form and identity of the structure.