Action Means Everything Afich Kanpay by Hsiao-Wen Hu

Action Means Everything Afich Kanpay by Hsiao-Wen Hu is a highly esteemed winner of the very prestigious 2021 A' Design Award Ajan in Grafik Competition Category.

AjanGrafik· 2021

Action Means Everything Afich Kanpay

by Hsiao-Wen Hu

Client: Hsiao-Wen Hu

A' Design Award Ajan Winner in Grafik Category

39,800

Verified Award Winner

Verify Award Status for #114235

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Colors

The Design

About Action Means Everything Afich Kanpay

Pwopozisyon kanpay sa a defann enpòtans aksyon yo pase pwomès vid yo, vize fè moun remake chanjman yo ak otonòm ke patisipasyon aktif pote. Li se yon pwojè pwòp tèt ou inisye ki sèvi kòm rapèl pèsonèl designer nan enpòtans pou pran aksyon, osi byen ke yon repons a mouvman sosyal la nan moman an.

The Recognition

About the A' Design Award Ajan

Action Means Everything Afich Kanpay se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Action Means Everything Afich Kanpay pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Action Means Everything Afich Kanpay se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This campaign proposal advocates the importance of actions over empty promises, making people notice the changes and empowerment brought by active participation. The visual design of the campaign takes inspiration from protest arts, translating platitudinous phrases into lively and straightforward narratives. The bright color palette is intended to bring positivity and freshness to viewers.
Dimensions & Packaging: This project includes a series of three portrait posters in A2 dimension, a series of four posters in square dimension, one landscape poster for large outdoor banners, and a series of digital marketing assets (1980*1080px) for Instagram stories.
Tags: Graphic Design, Poster, Illustration, Typography, Identity Design, Campaign, Branding
Production Technology: The design process started as a brainstorm of keywords and spontaneous sketches of them. For the posters to be as relevant and relatable to the viewer as possible, the designer began her design process with hand-drawn sketches of body figures. She took references from comic illustrations and protest arts, taking the sketches into computer software, and integrated typography into the narratives to better communicate the ideas.
Design Challenge: The most challenging part of this project is to find a way to effectively visualize abstract ideas into narratives that are easy to comprehend. The research process involved an extensive search of all kinds of protest art and illustration style for visual reference. The key was to develop a compelling narratives with a good balance of visuals and typography.
Inspiration: This project can be seen as a product of the designer's observation of 2020. It has been a difficult year that has raised lots of questions and challenges for all of us. We have always been talking about them, but 2020 has finally forced us to act - to wear masks, to vote, to unlearn biases - to take actions for a cause. It serves as a comment and a reminder for society, that changes will only come if we choose to act.
Operation Flow: The campaign consists of three phases: first, the posters bring the idea of taking action into viewers' notice, and then direct viewers' to share their acts in digital spaces and social media with the hashtag #2020ActionMeansEverything. And by posting with the hashtag, participants have a chance to win designer goods as rewards for their actions.

Read the Press Release