RYC Brand Identity Idantite Mak by Fengnan Lin is a highly esteemed winner of the very prestigious 2021 A' Design Award Bwonz in Grafik Competition Category.

BwonzGrafik· 2021

RYC Brand Identity Idantite Mak

by Fengnan Lin

Client: Ryc

A' Design Award Bwonz Winner in Grafik Category

9,480

Verified Award Winner

Verify Award Status for #114458

Dekouvri Kounye a Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About RYC Brand Identity Idantite Mak

Idantite Mak RYC se yon idantite vizyèl antrepriz ki te kreye pou yon konpayi e-komès ki baze nan Guangzhou, Lachin. Logo a fòme ak twa siy ponktyasyon: yon pwen esklamasyon pou konpetans, yon vigil pou pèsevere, ak yon pwen final pou pèfeksyon ak pou yon nouvo kòmansman. Lèt R a ak yon fòm kabann acha konbine ak siy ponktyasyon yo pou reflete endistri a. Ponktyasyon itilize kòm yon lang pataje atravè peyi yo. Idantite a aplike sou kat biznis, badj, kaye, anbalaj kado ak sak twal, avèk fèy ajan ak enpresyon sèripgrafik.

The Recognition

About the A' Design Award Bwonz

RYC Brand Identity Idantite Mak se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann RYC Brand Identity Idantite Mak pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. RYC Brand Identity Idantite Mak satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo is composed of three punctuation marks, which is simple in appearance but fully reflects the industry attribute and corporate culture.Exclamation point: for expertise, comma: for perseverance, full stop: for perfection, and also for new beginning and new pursuit.
Dimensions & Packaging: Business card 54mmx90mm
Badge 54mmx85mm
Pakag 260mmx330mmnote
Brochure 255mmx197mm
Canvas bag 320mmx390mm
Tags: Responsible, Young, Creative, Brand, Corporate Identity
Production Technology: Logo and graphics are adapted in many scenes, such as business card, badge, notebook, gift package, canvas bag ,etc. The process involves foil silver , screen printing.
Design Challenge: Find a suitable design language to reflect industry attributes and corporate culture.
Research: Ruoyuchen's 10th anniversary, brand vision upgrade
Inspiration: Guangzhou Ruoyuchen Technology Co., Ltd. is a well-known listed e-commerce company in China, which is a communicator between 30,000,000+ Chinese families and 70+ global quality brands.

The inspiration of the new logo comes from People, Communication and Globalization. There are many different literal languages around the world and punctuation marks are the unified language. Using basic punctuation marks: exclamation point, comma, period plus initial "R", and industry attribute "shopping cart", the three are combined, and a new LOGO graphic is born.
Project Duration: Guangzhou,Guangdong Province,China,January 1th,2020
Operation Flow: The logo is composed of three punctuation marks, which is simple in appearance but fully reflects the industry attribute and corporate culture.
Patents: Guangzhou Ruoyuchen Technology Co., Ltd.
Team Members: Fengnan Lin
Xiulin Chen
Jingxia Huang
Liqing Xian
Ziyang Zhuang
Yingqiang Zhang
Liqiong Yang
Image Credits: Image #1: Designer Fengnan Lin,2019.