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C-MAX Branding Identity Idantite Mak (Branding Identity) by Fengnan Lin

C-MAX Branding Identity Idantite Mak (Branding Identity) by Fengnan Lin is a highly esteemed winner of the very prestigious 2021 A' Design Award Bwonz in Grafik Competition Category.


BwonzGrafik· 2021

C-MAX Branding Identity Idantite Mak (Branding Identity)

by Fengnan Lin

Client: C-Max

A' Design Award Bwonz Winner in Grafik Category

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Verified Award Winner

Verify Award Status for #114759

Colors

The Design

About C-MAX Branding Identity Idantite Mak (Branding Identity)

C-MAX Idantite Mak se yon pwogram idantite vizyèl ki kreye pou yon konpayi teknoloji ki travay nan domèn cloud computing ak big data. Logo a konekte lèt yo CMAX ak senbòl kòd komen, tankou kwochè ang, yon tirè ak yon flèch, ki reprezante kalkil ak mouvman òdone done yo. Nwa a eksprime presizyon, pandan graphique oksilyè ki gen koulè yo sijere yon mond klere ki bati ak teknoloji. Idantite a aplike sou kat biznis, kat travay, kaye ak sak twal, lè l sèvi avèk enpresyon kat koulè ak glasaj UV.

The Recognition

About the A' Design Award Bwonz

C-MAX Branding Identity Idantite Mak (Branding Identity) se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann C-MAX Branding Identity Idantite Mak (Branding Identity) pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. C-MAX Branding Identity Idantite Mak (Branding Identity) satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The black of logo represents preciseness, and the colorful auxiliary color means to create a colorful world with high technology.
Dimensions & Packaging
Note book:180mmx130mm; Canvas bag:320mmx390mm
Tags
Brand visual upgrade, Cloud computing, big data, code, Visual Communication Design,
Production Technology
Logo and auxiliary graphics are used in many work scenes,such as business card,work card,notebook,canvas bag and so on.Process involves four-color printing,UV glazing.
Design Challenge
Looking for representative symbols and languages of computing classes.
Research
Most of the C-MAX teams are young and creative,the post-90/95s generation.This company wants to change the stereotype of technology companies between brands and industry.Therefore the logo is designed to black and white,and auxiliary graphics is colorful,C-MAX hopes to use high technology to calculate a colorful world.
Inspiration
People's impression of programmers remains in residence,rigorous , poor communication. However, Most of the C-MAX teams are young and creative ,the post-90/95s generation . C-MAX want to change the stereotype of technology companies between brands and industry.
The logo design is inspired by the international code. Code is a universal language without borders. Creative execution is the combination of code symbol elements "< >", "-", "→"and CMAX fonts.C-MAX company hopes to creat a colorful world with high technology by the new logo.
Project Duration
Guangzhou,Guangdong Province,China,January 1,2020
Operation Flow
Logo design inspiration from the code commonly used symbols,representing calculation; "",means calculation. "-",means moving data with arrow fonts represent a series of tasks performed by order.
Patents
Copyrights belong to Fengnan Lin, 2020.
Team Members
Fengnan Lin
Yingqiang Zhang
Liqing Xian
Image Credits
Image #1: Designer Fengnan Lin,2020.
Video #1: Creator Yingqiang Zhang, Liqing Xian,2020.

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