Meet Rebrand Mak by Mengchao Wu, Hao Li and Sijia Zhang

Meet Rebrand Mak by Mengchao Wu, Hao Li and Sijia Zhang is a highly esteemed winner of the very prestigious 2021 A' Design Award Ajan in Grafik Competition Category.

AjanGrafik· 2021

Meet Rebrand Mak

by Mengchao Wu, Hao Li and Sijia Zhang

Client: Meet

A' Design Award Ajan Winner in Grafik Category

40,607

Verified Award Winner

Verify Award Status for #115712

View at A' Design Award Press Release Award Badge

Colors

The Design

About Meet Rebrand Mak

Meet se yon restoran babekyou Koreyen ki vize jèn yo. Plasman Kliyan an pou Mengchao, Hao ak Sijia se kreye yon direksyon atizay ak idantite vizyèl eksprime imaj la mak vivan ak ankouraje vyann yo divès kalite. Fòm vyann yo sou gri a natirèlman prezante jeyometri. Lide sa a mennen yo nan etap enpòtan nan konsèp la, konekte vyann diferan, fwidmè ak legim ak jeyometri espesifye. Konbinezon fòm divès kalite ak modèl bay jeyometri yo yon touche final ludik ak cho.

The Recognition

About the A' Design Award Ajan

Meet Rebrand Mak se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Meet Rebrand Mak pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Meet Rebrand Mak se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Meet is a Korean barbecue restaurant targeting young people. Our commission is to create an art direction and visual identity to express the vivid brand image and promote the various meats.
Dimensions & Packaging: Business card: 88.9mm by 50.8mm
Punch card: 20mm by 260mm
Menu:215.9mm by 289.56mm; 107.95mm by 289.56nn
Various sticker sizes
Tags: Branding, Graphic Design, Visual Identity, BBQ, Food
Production Technology: Adobe suite, Video Production, Printing, Package Design
Design Challenge: How to turn the strong emotional/physical feeling we get from bbq into a consistent but flexible visual language.
Research: Our research included 3 parts

1. Communications with the client.

2. Feeling research. we ate a lot of bbq(lol) to immerse ourselves in the emotion which bbq can directly convey. Moodboard is the result of this part. in the moodboard.

3. visual research.
Inspiration: The shapes of meats on the grill naturally present geometries, beef tongue as circle, pork neck as rounded rectangle, and beef rolls as cylinder. This idea leads us to the milestone of our concept, connecting different meats, seafoods and vegetables with specified geometries. Various shape combinations and patterns give the geometries a playful and hot final touch. We also take advantage of the most basic graphical element - grid, to represent grills, which is unexpected but also reasonable.
Project Duration: 3 mouths
Executed in NYC and shanghai
Operation Flow: This project started with a conversation with the client. Through the conversation, we find out the ethos of the brand. Through further conversation and research, we gathered more information about the tone and language of Meet. Base on that, we developed the look and feel for Meet. Then, we apply this visual language to applications around this brand.
Team Members: Mengchao Wu
Hao Li
Sijia Zhang
Image Credits: Art Direction: Formoj
Graphic Design: Mengchao Wu & Hao Li & Sijia Zhang
Animation: Hao Li