Ajan Grafik · 2021
Lunema Specimen Liv Tipografi
by Paul Robb
- A' Design Award Ajan 2021 in Grafik
- CLIENT: Salt & Pepper
- Estimated Number of Design Views: 44,847
- Verification code 26203AE601 · Verify this award
Colors
About Lunema Specimen Liv Tipografi
Lunema se yon kalite neo-grotèsk kontanporen trè stilize san serif ak gwo diferans jeyometrik. Yon fanmi san serif fonksyonèl ki ka sipòte tan an, pandan y ap toujou santi li modèn ak inik. Chak fòm lèt te fabrike ak anpil atansyon sou detay yo nan lòd yo asire lizibilite nan gwosè gwo ak ti akòz pyèj yo diferan lank gwo twou san fon. Tout 10 pwa yo gen yon seri glif Latin pwolonje ak altènativ ak ligature.
About the A' Design Award Ajan
Lunema Specimen Liv Tipografi se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Lunema Specimen Liv Tipografi pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Lunema Specimen Liv Tipografi se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.
Press Kit
- Unique Properties
- Lunema is a highly stylized contemporary neo-grotesque sans serif typeface with strong geometric contrasts. The font to be highly legible in smaller point sizes due to the distinct deep ink traps. All 10 weights have an extended Latin glyph set with alternatives and ligatures.
- Dimensions & Packaging
- The font is produced in 10 weights and styles
- Tags
- Type design, font
- Production Technology
- Typeface realized in Glyphs
- Design Challenge
- The challenge was to create a stylish modern font with sweeping forms that were and covered problems when used in smaller point sizes but create distinctive stylish forms.
- Research
- We studied early and late 1900 century san serif fonts, used in high volume printing runs where a problem of legibility was defined by the print process.
- Inspiration
- The design was inspired by 1900 century san serif typeface used in telephone books. The design uses modern and generous stylish glyph forms allowing the font to be used both in smaller point sizes and at large point sizes to create an original branding typeface.
- Project Duration
- The project began in July 2020 with the commercial license released by Monotype in December 2020
- Operation Flow
- The commercial font is used primarily by branding and communications design
- Image Credits
- @ Salt & pepper Studio / Paul Henry Robb
