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Club Hotel Avignon Idantite Vizyèl by Arome Agency

Club Hotel Avignon Idantite Vizyèl by Arome Agency is a highly esteemed winner of the very prestigious 2021 A' Design Award Bwonz in Grafik Competition Category.


BwonzGrafik· 2021

Club Hotel Avignon Idantite Vizyèl

by Arome Agency

Client: Club Hotelier d'Avignon

A' Design Award Bwonz Winner in Grafik Category

Colors

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The Design

About Club Hotel Avignon Idantite Vizyèl

Logo nan Club Hotelier Avignon an enspire pa pon nan mond lan pi popilè nan Avignon. Se logo la ki konpoze de yon tipografi ki asosye ak yon senbolis fò ki montre inisyal yo nan klib la nan yon fason ki senp ak rafine. Koulè vèt yo itilize evoke dimansyon ekolojik ak natirèl klib la.

The Recognition

About the A' Design Award Bwonz

Club Hotel Avignon Idantite Vizyèl se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Club Hotel Avignon Idantite Vizyèl pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Club Hotel Avignon Idantite Vizyèl satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Arome worked on the visual identity of the Club Hotelier of Avignon by taking inspiration from the world famous Pont of Avignon. The agency Arome worked on the typography of the logo to associate it with the bridge and make it a unique and original graphic game. The use of the color green demonstrates the ecological implication of the club concerning its ecological impact.
Dimensions & Packaging
Letterhead : A4 vertical
Business cards : 85mm x 55 mm
Tags
avignon
Production Technology
The letterhead and business cards were printed on 100% recycled paper to take into account the ecological issues of our planet and the printing of documents.
Design Challenge
The creative challenge was to associate the symbolism of the bridge with the typography of the logo.
Research
The architecture of the bridge of Avignon is very special. The bridge is broken but it stays created an exceptional historical monument and symbolic of the city of the popes.
Inspiration
The inspiration comes from the unique architecture of the Pont of Avignon. Arome worked around this strong symbolism as a working point of the creation.
Project Duration
The project started in March 2020 in Avignon and finished in May 2020.
Operation Flow
The bridge of Avignon is known the world over. Working on such a strong symbol to represent the avignon hotels was a real challenge for the team.
Team Members
- Art Director : Delphine Goyon
- Director : Remi Vicente
Image Credits
All pictures : Arome

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