Dizayn Umano Idantite Mak pa Ruis Vargas se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2021 A' Design Award Fè nan Kategori Konpetisyon Grafik.

FèGrafik· 2021

Umano Idantite Mak

pa Ruis Vargas

Kliyan: Laika

Gayan A' Design Award Fè nan Kategori Grafik

12,414

Gayan Pri Verifye

Verifye Estati Pri pou #116954

Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Umano Idantite Mak

Umano se yon idantite mak ki te kreye pou yon ba otèl nan Sao Paulo, Brezil. Idantite a enspire sou antwopofaji kiltirèl, yon konsèp literè ki mele imè ak reentèpretasyon lib enfliyans deyò. Pwojè a gen ladan yon logo, kat vizit sou papye offset 300 gram, yon meni, yon sak, konsepsyon sifas ak afich enprime sou papye offset 75 gram epi kole sou mi enteryè yo. Grafik ak achitekti konbine pou fòme naratif vizyèl ki reentèprete vi lavil ak powèm lokal yo. Objektif la se pou elwaye de ton fòmèl ba otèl tradisyonèl yo.

Rekonesans lan

Konsènan A' Design Award Fè

Umano Idantite Mak se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann Umano Idantite Mak pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte Umano Idantite Mak pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: Sao Paulo bears the stigma of being a serious and unwelcoming city and their resident is reputed to be less than hospitable. However, since the beginning of the 20th century, there has been a cultural tradition in the city permeated by a sense of humor and artistic invention. Cultural anthropophagy is a product of this. The Umano name and identity project is a break from the traditional seriousness of hotels - a materialized rupture, physically and graphically.
Dimansyon & Anbalaj: Poster sheet format 420 mm x 620 mm on offset paper 75 g. Printed in 4X0 CMYK colors. Business card format 90 x 50 mm printed on 300 g offset paper, in 4 x 4 CMYK colors.
Etikèt: Brand, poster, logotype, illustration, visual identity, Laika Design
Teknoloji Pwodiksyon: To reify the brand, the identity project consists of business cards, printed in 300 g weight, menu, bag, surface design, architecture interaction and posters. The latter, printed on 75 g offset paper to be glued to walls and sidings inside of the Umano bar.
Defi Dizayn: Sao Paulo is a city that rebuilds itself every day, houses are demolished and buildings are built quickly, generating trendy neighborhoods at every moment and many regions end up losing their cultural relevance, causing tourists to focus only on these islands of services. The Umano bar needed to be an entertainment and service option authentically from Sao Paulo and that would generate a more intense nightlife in his neighborhood, making loyal the hotel public of the region.
Rechèch: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of its meaning, an affirmation, and the need to design small graphic narratives. Thus, the brand and its visual identity elements, made by Laika, allow the creation of diverse visual narratives, which contemplate the daily needs of communication and realization of the culture of the Umano brand.
Enspirasyon: The premise to develop a new brand for Ibis’s bar was cultural anthropophagy, a literary concept created by Oswald de Andrade, writer and poet from Sao Paulo. The principal aspect about cultural anthropophagy is the sense of humor: only concerns me what is not mine, say the poet. And an unusual behaviour, which is defined by devour without prejudice any culture that is foreign to it. That concept was the inspiration to create the Umano spirit and the brand’s lifestyle.
Dire Pwojè: The project started in January 2020 and finished in July 2020 in Sao Paulo, Brazil.
Fliks Operasyon: In the Umano bar, the symbiosis between design and architecture allows to fill every spot of the bar with visual narratives, which invite the client to experience reinterpretations of the city's sights: the geometric designs of the sidewalks or representations of iconic buildings, namely Copan. Many icons are reinterpreted by the language project, such as excerpts of songs and clippings of poems by authors from the city. The client finds a city which deconstructs its seriousness and coldness.
Patant: Laika Design
Manm Ekip: Ruis Vargas, Creative Director, Agnes Svilenov, Designer
Kredi Imaj: Laika Design