Self Help Graphics and Art Idantite Mak by David Jimenez

Self Help Graphics and Art Idantite Mak by David Jimenez is a highly esteemed winner of the very prestigious 2021 A' Design Award Bwonz in Grafik Competition Category.

BwonzGrafik· 2021

Self Help Graphics and Art Idantite Mak

by David Jimenez

Client: David Jimenez

A' Design Award Bwonz Winner in Grafik Category

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Verified Award Winner

Verify Award Status for #117221

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Self Help Graphics and Art Idantite Mak

Self Help Graphics and Art se yon pwojè rebranding pou yon sant atizay kominotè nan East Los Angeles. Nouvo idantite a reflete valè, misyon, ak istwa sant lan, ki te grandi soti nan idantite kiltirèl ak otonòmizasyon politik atis Chicana, Chicano, ak Latinx yo. Estrikti griyaj ieroglif Aztèk ak Maya yo te enspire yon polis karaktè afichaj (display typeface) fèt sou mezi ansanm ak yon logotip. Logotip la te koupe ak lazè sou bwa MDF epi enprime ak presse tipografik (letterpress) pou ajoute tèkstu. Afich yo te enprime ak tekwal sou twal (screen printed) pou onore istwa enpresyon (printmaking) sant lan.

The Recognition

About the A' Design Award Bwonz

Self Help Graphics and Art Idantite Mak se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Self Help Graphics and Art Idantite Mak pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Self Help Graphics and Art Idantite Mak satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The goal was to provide Self Help Graphics & Art with an identity that embraces the community arts center’s value, mission, and history in East Los Angeles. Self Help Graphics and Art started in the context of the cultural identity and political empowerment of Chicana/o and Latinx artist.
Dimensions & Packaging: Poster size 28"x 40" inches
Newspaper booklet 11.378" x 14.9606" inches.
Screen printed, laser cut and letterpress.
Tags: Grid, Geometric, Typeface, Typographic
Production Technology: The custom logotype and typeface was laser cut on mdf wood and letterpress to achieve texture. All poster were screen printed on 28"x 40" inch Rives BFK printmaking paper.
Design Challenge: Self Help Graphics and Art is a community arts center located in East Los Angeles. Formed during the cultural renaissance that accompanied the Chicano Movement, Self Help promotes socially engaging art with a conscience to service the Chicana/o and Latinx community and diverse audiences through artistic freedom and cultural affirmation.
The creative challenge was developing a new identity that also appeals to a more diverse and contemporary audience and communicates the heritage of Self Help Graphics & Art.
Research: Research the history of Self Help Graphics & Art through books and visiting the facility. Went through rounds of explorations and revisions. Book credit- Self Help Graphics and Art: Art in the heart of East Los Angeles by Colin Gunckel.
Inspiration: Inspired by the grid used in the Aztec and Mayan hieroglyphs, the custom display font helps celebrate and revitalize its brand identity to reflect its history. The final logotype and typeface was letterpress and screen printed to achieve texture and pay homage to Self Help Graphics & Art printmaking history.
Project Duration: Project started in April 2018 in Los Angeles, Ca and finished in Dec, 2018.
Team Members: David Jimenez