Lò Wèb · 2021
Inspiration Sit entènèt
- A' Design Award Lò 2021 in Wèb
- CLIENT: Zippo
- Estimated Number of Design Views: 91,346
- Verification code 5CD195687D · Verify this award
Colors
About Inspiration Sit entènèt
Inspiration se yon sit entènèt ki kreye pou mak Zippo. Sit entènèt la prezante mak la atravè yon nouvo idantite vizyèl ak yon entèfas itilizatè entèaktif. Imaj dinamik yo bay paj yo yon karaktè vizyèl eksperimantal. Yon tèm nwa aplike sou tout aranjman an pou sipòte yon eksperyans gade ki konsistan. Konsepsyon entèraksyon an bati ak teknoloji entèfas itilizatè pwogresif pou kenbe vizitè yo angaje. Objektif la se ouvri yon konvèsasyon ak konsomatè yo epi eksprime kilti mak la nan yon fòm aktyèl.
About the A' Design Award Lò
Inspiration Sit entènèt se yon ganyan A' Design Award Lò, yon rekonesans imans prestijye yo bay design premye klas, mèvèye e eksepsyonèl. Ganyan Lò yo se kreyasyon ki trè inovatè, vizyonè e ki briye ak bèl bagay, ki reflete jeni, sajès ak mèt konpetans designer yo. Yo atann Inspiration Sit entènèt pou se yon envansyon ki fè anpil lwanj, ki bay tandans e monimantal ki delivre yon valè san parèy. Design sa a ki ganyen A' Design Award Lò se yon pwojè espektakilè, respekte ki pote anpil benefis e ki pouse limit atizay, syans, design ak teknoloji. Inspiration Sit entènèt kreye santiman dezi ki entans, li reveye pasyon, li ankouraje kreyativite e li fasine nou.
Press Kit
- Unique Properties
- To pursuit conversations with consumers, they shall cultivate core personalities and translate them into Cultural Identity, Semiotics & Lifestyle interpretation and expressions.
They used the new brand visual and edgy interaction UI to show brand experience - Dimensions & Packaging
- UI UX technology and website construction
- Tags
- Z-era, Fashion
- Production Technology
- Using progressive UI technology to realize
- Design Challenge
- The team received a lot of database and found it hard to sort out
- Research
- To understand the compositions of Zippo’s Segmentation
To establish the Message House for product innovation
Step1
Know what they know from the previous projects
Step2
Understand the potential dimensions that may define the segments
Step3
Quantify what the segments look like and their market potential
Step4
Deep dive into the key segments and further understand their market performance - Inspiration
- ZIPPO has been one of the most reputable brands on earth since 1932. They managed to architect and express one of the most iconic product cultures in history. And now, in facing a highly-challenging local Chinese market - an age of unprecedented abundance of choices and speed of innovation, with consumers’ expectations moving faster than brand legacy, they feel the need to revamp our brand image to stay relevant in the market.
- Project Duration
- Shanghai 2020.11-2021.2
- Operation Flow
- To pursuit conversations with consumers, they cultivate core personalities and translate them into Cultural Identity, Semiotics & Lifestyle interpretation and expressions.
- Patents
- "Trademark (Year) Trademark Holder."
- Image Credits
- ZIPPO NO.347274
