Lò Wèb · 2020
Macy’s Website Sit Entènèt E-Commerce
- A' Design Award Lò 2020 in Wèb
- CLIENT: Macy's
- Estimated Number of Design Views: 87,206
- Verification code 8DBCEF0B91 · Verify this award
Colors
About Macy’s Website Sit Entènèt E-Commerce
Sit entènèt Macy's se yon platfòm e-commerce ki pèmèt kliyan yo achte pwodwi Macy's yo sou entènèt. Sit la te refèt an 2019 an repons dirèk ak fidbak kliyan yo, sa ki bay yon konsepsyon pwòp, senp e enspire pa lamòd. Aranjman an baze sou medya lamòd ak pwodwi teknoloji pou konsomatè yo, epi li vize distenge Macy's de lòt detayan konpetitè yo. Yo te itilize teknoloji web responsive modèn, kidonk moun ka gade sit la sou òdinatè pòtab, tablèt ak smatfòn. Rechèch sou eksperyans itilizatè te gide refòm nan, sa ki enkli sondaj, entèvyou ak tès itilizabilite.
About the A' Design Award Lò
Macy’s Website Sit Entènèt E-Commerce se yon ganyan A' Design Award Lò, yon rekonesans imans prestijye yo bay design premye klas, mèvèye e eksepsyonèl. Ganyan Lò yo se kreyasyon ki trè inovatè, vizyonè e ki briye ak bèl bagay, ki reflete jeni, sajès ak mèt konpetans designer yo. Yo atann Macy’s Website Sit Entènèt E-Commerce pou se yon envansyon ki fè anpil lwanj, ki bay tandans e monimantal ki delivre yon valè san parèy. Design sa a ki ganyen A' Design Award Lò se yon pwojè espektakilè, respekte ki pote anpil benefis e ki pouse limit atizay, syans, design ak teknoloji. Macy’s Website Sit Entènèt E-Commerce kreye santiman dezi ki entans, li reveye pasyon, li ankouraje kreyativite e li fasine nou.
Press Kit
- Unique Properties
- In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
- Dimensions & Packaging
- We developed reponsive web design across different devices.
- Tags
- Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
- Production Technology
- We utilized modern responsive web technologies.
- Design Challenge
- The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
- Research
- Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
- Inspiration
- The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
- Project Duration
- The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
- Operation Flow
- Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
- Image Credits
- Images courtesy of Macys.
