World Cyber Games 2019 Xi'an Festival Espò Elektwonik pa Kenneth Nienhuser

Dizayn World Cyber Games 2019 Xi'an Festival Espò Elektwonik pa Kenneth Nienhuser se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2020 A' Design Award Lò nan Kategori Konpetisyon Evènman.

LòEvènman· 2020

World Cyber Games 2019 Xi'an Festival Espò Elektwonik

pa Kenneth Nienhuser

Kliyan: Eidetic Marketing

Gayan A' Design Award Lò nan Kategori Evènman

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Verifye Estati Pri pou #93904

Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan World Cyber Games 2019 Xi'an Festival Espò Elektwonik

World Cyber Games 2019 Xi'an se yon festival espò elektwonik ki te fèt pandan kat jou nan yon sant ekspozisyon nan Xi'an, Lachin. Evènman an te kouvri 30,000 mèt kare epi li te rasanble 504 atlèt ki soti nan 33 peyi. Konsepsyon an baze sou fòm kib logo evènman an. Pwen yo, kwen yo ak fas yo nan kib la te aplike sou sèn nan, siyalizasyon an ak machandiz yo. Yo te bati yon kib ki balanse sou yon sèl kwen kòm yon moniman LED nan plas santral la. Chemen yo, sèn yo ak enstalasyon yo te planifye pou gide sikilasyon vizitè yo. Pwogram nan te gen ladan yon tounwa, yon seremoni ouvèti, yon festival mizik ak yon evènman cosplay.

Rekonesans lan

Konsènan A' Design Award Lò

World Cyber Games 2019 Xi'an Festival Espò Elektwonik se yon ganyan A' Design Award Lò, yon rekonesans imans prestijye yo bay design premye klas, mèvèye e eksepsyonèl. Ganyan Lò yo se kreyasyon ki trè inovatè, vizyonè e ki briye ak bèl bagay, ki reflete jeni, sajès ak mèt konpetans designer yo. Yo atann World Cyber Games 2019 Xi'an Festival Espò Elektwonik pou se yon envansyon ki fè anpil lwanj, ki bay tandans e monimantal ki delivre yon valè san parèy. Design sa a ki ganyen A' Design Award Lò se yon pwojè espektakilè, respekte ki pote anpil benefis e ki pouse limit atizay, syans, design ak teknoloji. World Cyber Games 2019 Xi'an Festival Espò Elektwonik kreye santiman dezi ki entans, li reveye pasyon, li ankouraje kreyativite e li fasine nou.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: For the WCG 2019, the main focus was consistent communication. Due to a 6 year absence, there were many challenges to overcome. To absolve these, we overhauled all wording related to design across various forms of documentation, from brand identity to event design, even operations. Consistent communication was required since WCG had evolved from being simply an esports tournament and had grown into an event that offered user engagement programs, a music festival, and conferences.
Dimansyon & Anbalaj: Venue: Xi’an Qujiang International Exhibition center
Total Area: 30,000 sqm
Main Stage: Width 55,000mm x Depth 11,000mm x Height 10,000mm
Centre Plaza: Width 10,000mm x Depth 10,000mm x Height 9,500mm
Etikèt: game, eSports, WCG, World cyber games, festival
Teknoloji Pwodiksyon: In production, we focused on effectiveness. All parts of the event space, including pathways, stages, facilities, and others, were planned out to create optimum flow throughout the event. Throughout the construction and application of structures and platforms, banner printing, and more, we maximized efficiency in costs and operations, sticking to the strategy of ‘Choice and Focus’ to maximize detail depending on location, applying the most detail to spaces that received the most attention.
Defi Dizayn: The return of WCG was the most difficult hurdle for us to overcome in this project. In the esports industry, change comes fast, in an ever-cycling world of tournaments and trends. Gamers were only familiar with the old, outdated style of previous events. Our greatest task was introducing a new WCG to viewers without erasing the fond memories of older fans. So we presented a show match, starring veteran players from previous WCG tournaments, while introducing new programs and designs.
Rechèch: To ensure enjoyment, we conducted research, visiting the site location, interviewing gamers, running simulations and other methods to gather as much data as we could. Our conclusion was that we would have to provide communication design that consistently conveyed that this was a WCG that was here to stay. Consistency was defined by the WCG logo, the ‘cube’. After interpreting its shape multi-dimensionally, it was applied through various communication items like pamphlets and merchandise.
Enspirasyon: WCG 2019 Xi’an’s design’s biggest motif was the WCG logo, the ‘cube’. Our design team interpreted the aspects of the cube, its points, edges, faces, and outline, throughout design application. For example, to illustrate progress and opposition on our stage, the cube’s intersecting edges were used, and to signify harmony, the cube itself was balanced on one edge at the center of the main plaza as a LED monument.
Dire Pwojè: January 2019 kicked off the tournament. The venue was already established at Xi’an, China’s “Xi’an Quijang International Conference & Exhibition Center”. That meant there were 7 months to plan out in detail the space design, communication design, event operations planning and more before the finals in July. The event took place from July 18th to 21st, 2019 over the course of 4 days.
Fliks Operasyon: The World Cyber Games are the world’s first game Olympics who left the tournament scene 6 years ago. The goal now was to provide a Grand Finals that global fans with 504 athletes from 33 different countries could enjoy. Operations included managing the tournament for the 4 day event, user programs, and management of the Players Lounge for optimal communication and coordination of the athletes. Over the course of 4 days, there was also an EDM festival, an opening ceremony, and a Cosplay program.
Manm Ekip: Operating Directors: Ashley jung, Vicky Jin
Creative Directors: Justin Choi, Jessica Choi
Sr. Account Planners: Han Gao, Jina Cha, Jay Lee
Planners: Scott Shin, Leah Kang, Kevin Ham, Chris Ahn
Sr. Designers: Kimmi Kim, Min Seo, Olivia Shin
Designers: Ella Choi, Joanna Seok, Jed Jung