Out Here It's Dew Kanpay Piblisite by PepsiCo Design and Innovation

Out Here It's Dew Kanpay Piblisite by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award Bwonz in Piblisite Competition Category.

BwonzPiblisite· 2021

Out Here It's Dew Kanpay Piblisite

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

A' Design Award Bwonz Winner in Piblisite Category

20,520

Verified Award Winner

Verify Award Status for #119164

View at A' Design Award Press Release Award Badge

Colors

The Design

About Out Here It's Dew Kanpay Piblisite

Isit La Se Dew se yon kanpay piblisite ki te kreye pou yon mak bwason gazez epi ki vize moun ki renmen aktivite deyò nan pati Midwest peyi Etazini yo. Kanpay la ankouraje moun yo pou yo pran plezi ak bwason an pandan y ap fè lachas, lapèch, fè kannòt ak fè rando. Kanpay la te kòmanse ak yon òf ki te ranbouse ven dola pou pèmi lachas ak lapèch 2020 yo. Yon pwodiksyon fotografik te bati yon gwo bibliyotèk imaj pou pwen vant nan magazen, rezo sosyal ak piblisite deyò. Yo te chwazi yon sèl kote pou reprezante kòmansman prentan, ete ak otòn nan yon sèl seyans foto.

The Recognition

About the A' Design Award Bwonz

Out Here It's Dew Kanpay Piblisite se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Out Here It's Dew Kanpay Piblisite pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Out Here It's Dew Kanpay Piblisite satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In the Summer of 2020, we launched an ambitious 360 degree marketing platform to both celebrate and empower the passions of outdoor enthusiasts across the Midwest; the Heartland of America. MTN DEW targeted outdoor enthusiast consumers, affectionately dubbed Heartland Heroes. During shelter in place orders as a result of COVID-19, experts recommended that people take some time to get into nature.
Inspiration: Our challenge became to change peoples behavior of when and where they Do the Dew. We also wanted to change perceptions along the way. So, whether you are hunting, fishing, boating or hiking and you think about a refreshing carbonated drink, you think MTN DEW. The campaign all kicked off with the MTN DEW Outdoor Stimulus, which reimbursed fans with 20 Dollars towards the Heartlands 2020 hunting and fishing permits.
Team Members: PepsiCo Design & Innovation

Read the Press Release