Lò Piblisite · 2021
Pepsi For The Love Of It Kanpay Piblisite
by PepsiCo Design and Innovation
- A' Design Award Lò 2021 in Piblisite
- CLIENT: PepsiCo Design & Innovation
- Estimated Number of Design Views: 102,019
- Verification code 98583E4E02 · Verify this award
Colors
About Pepsi For The Love Of It Kanpay Piblisite
Pepsi For The Love Of It se yon kanpay piblisite ki te kreye pou mache Chinwa a. Kanpay la santre sou yon seri sis desen bwat bwason. Chak bwat montre yon espò oswa yon aktivite lwazi diferan, tankou jimnastik ritmik, tenis sou tab, plonje senkwonize ak volan oswa toupi. Lòt bwat yo fè referans ak mizik ak dans, an akò ak eritaj mak Pepsi a. Koleksyon an itilize koulè siyati Pepsi yo nan yon stil odasye e disriptif. Desen bwat varye yo pèmèt chak konsomatè chwazi sa ki koresponn ak enterè pèsonèl li.
About the A' Design Award Lò
Pepsi For The Love Of It Kanpay Piblisite se yon ganyan A' Design Award Lò, yon rekonesans imans prestijye yo bay design premye klas, mèvèye e eksepsyonèl. Ganyan Lò yo se kreyasyon ki trè inovatè, vizyonè e ki briye ak bèl bagay, ki reflete jeni, sajès ak mèt konpetans designer yo. Yo atann Pepsi For The Love Of It Kanpay Piblisite pou se yon envansyon ki fè anpil lwanj, ki bay tandans e monimantal ki delivre yon valè san parèy. Design sa a ki ganyen A' Design Award Lò se yon pwojè espektakilè, respekte ki pote anpil benefis e ki pouse limit atizay, syans, design ak teknoloji. Pepsi For The Love Of It Kanpay Piblisite kreye santiman dezi ki entans, li reveye pasyon, li ankouraje kreyativite e li fasine nou.
Press Kit
- Unique Properties
- Each can includes a depiction of a different sport such as rhythmic gymnastics, table tennis, synchronized diving or shuttlecock / spinning top. Other can designs reference music and dancing, true to Pepsis heritage and brand spirit. The cohesive collection comes in signature Pepsi colors, complete with a bold and disruptive style. The cans unique designs allow consumers to choose the can that most resonates with them to make Pepsi their own.
- Inspiration
- The Pepsi For the Love of It 2020 Campaign in China represents the passions and pastimes of todays generation. The design team created a six can series, with each design representing a favorite sport, activity, or locally trending interest that celebrates the passion points of Chinas population.
