Beat Coffee Fonksyon Prensipal Idantite Mak by Paul Meeuwsen is a highly esteemed winner of the very prestigious 2021 A' Design Award Bwonz in Grafik Competition Category.
BwonzGrafik· 2021
Beat Coffee Fonksyon Prensipal Idantite Mak
Client: Beat Coffee
A' Design Award Bwonz Winner in Grafik Category
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- Verified Award Winner
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The Design
About Beat Coffee Fonksyon Prensipal Idantite Mak
Tèks Liv: Beat Coffee se yon konsepsyon idantite mak ak anbalaj pou yon konpayi kafe. Chanjman mak la te kòmanse ak enfòmasyon sou mache a, revizyon konpetitè yo ak remak kliyan yo, ki te fòme estrateji ak pozisyonman mak la. Pozisyonman an eksprime nan fraz Serious Fun Coffee, ki etabli ton vwa a epi ki konekte plezi, mizik ak kafe. Vwa pwopriyetè konpayi a itilize pou bay mak la lavi. Menm lide a kontinye nan sachè kafe enprime a, ki anime atravè reyalite ogmante. Objektif la se yon mak klè, ki konsantre sou kliyan e ki plen plezi.
The Recognition
About the A' Design Award Bwonz
Beat Coffee Fonksyon Prensipal Idantite Mak se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Beat Coffee Fonksyon Prensipal Idantite Mak pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Beat Coffee Fonksyon Prensipal Idantite Mak satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The voice of the client is used to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.
- Dimensions & Packaging
- Coffee bag printed,
- Tags
- brand, print, animation, audio design, social media
- Production Technology
- Augmented Reality
- Design Challenge
- To create a customer focused fun brand clarity that was also in line with the principals that the company held.
- Research
- A comprehensive brand and marketing strategy process was executed covering market insights competition and customer feedback.
- Inspiration
- The inspiration for the Beatcoffee rebrand was to capture the voice of the brand. This was achieved by using the voice of the owner to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.
- Project Duration
- 3-6 months
- Operation Flow
- We created a brand strategry, The brand strategy translated inti the positioning, then tone of voice, Then the brand mark, and touch points
- Team Members
- Paul Meeuwsen
Todd Watts
Cassy Bezeruk
Austin Davey
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