Dizayn LendMe Idantite Mak pa Ruis Vargas se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2021 A' Design Award Fè nan Kategori Konpetisyon Grafik.

FèGrafik· 2021

LendMe Idantite Mak

pa Ruis Vargas

Kliyan: Laika

Gayan A' Design Award Fè nan Kategori Grafik

13,005

Gayan Pri Verifye

Verifye Estati Pri pou #119666

Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan LendMe Idantite Mak

LendMe se yon idantite mak ki te kreye pou yon konpayi ki opere nan mache ekite lakay. Logo a itilize yon estrikti ikonografik ki fè referans a kòd binè ki balanse youn kont lòt, sa ki sijere tou de yon lide matematik ak yon relasyon de sans ant konpayi a ak kliyan li yo. Palèt koulè a se konplemantè, ak koulè vyolèt kòm baz epi oranj ak ble kòm ton sipò pou diferan mesaj ak odyans. Aplikasyon yo enkli kat biznis, anvlòp, yon prezantasyon enstitisyonèl ak yon panno limyè lari.

Rekonesans lan

Konsènan A' Design Award Fè

LendMe Idantite Mak se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann LendMe Idantite Mak pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte LendMe Idantite Mak pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: To operate in the home equity market, a group of investors sought to build a brand that would convey the concept of help and solidarity, in a balanced financial relationship with its client.
From this premise, the LendMe brand was built: the logo structure has an iconographic representation that refers to binary codes balanced between each other, suggesting both a mathematical concept and the relationship between LendMe and his client, where lending is a two-way street.
Dimansyon & Anbalaj: Business card format 90 x 50 mm printed on 300 g offset paper, in 4 x 0 CMYK colors, pasted to reach a weight of 600 g. Envelopes, format 220 x 310 mm and format 150 x 210 mm, printed on 120 g matte couche paper, in 4 x 0 CMYK colors. Light panel: 1200 X wwl800 mm.
Etikèt: Brand, logotype, illustration, visual identity, Laika Design
Teknoloji Pwodiksyon: The identity project consists of business cards, printed in 300 g weight, envelopes, institutional presentation and street light panel.
Defi Dizayn: Lend Me emerges with an ambition: to present the consumer an alternative to the traditional model of bank and customer relationship. Thus, the LendMe brand language represents the attitude of rupture with the current model. The graphic elements, the pictograms, the logo and the color palette are the synthesis of the brand's purpose: objective and welcoming, practical but well supported in principles.
Rechèch: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of its meaning, an affirmation, and the need to design small graphic narratives. Thus, the brand and its visual identity elements, made by Laika, allow the creation of diverse visual narratives, which contemplate the daily needs of communication and realization of the culture of the LendMe brand.
Enspirasyon: The aesthetics of LendMe seeks to create a graphic environment structured and sustained by itself and solid. Thus, the use of colours sought to establish a complementary palette, in which purple is the basis, trust, and orange and blue are the colours of the relationship, effusive and intense. Just as the logo has a binary structure, representing relations antagonistic essence, the use of colours allows working with duality, from the welcoming and intense to the sober and balanced.
Dire Pwojè: The project started in February 2020 and finished in May 2020 in Sao Paulo, Brazil.
Fliks Operasyon: The need to transitioning between as distant audiences as consumers and companies was the premise of the brand. Therefore, the language project should anticipate the flotation on the daily approach of the communication of the LendMe brand. The result was the establishment of the usage of the brand colours in an elementary didactic, fitting colour to the brand’s voice and identity. The elements of visual identity transit from abstract and technologic, on the communication with corporative clients, to emotional, in the usage of humanised pictures, which deal with a closer relation with the final client.
Patant: Laika Design
Manm Ekip: Ruis Vargas, Creative Director, Agnes Svilenov, Designer
Kredi Imaj: Laika Design