Episode Konsepsyon Eksperyans Mak by Plus X

Episode Konsepsyon Eksperyans Mak by Plus X is a highly esteemed winner of the very prestigious 2021 A' Design Award Bwonz in Grafik Competition Category.

BwonzGrafik· 2021

Episode Konsepsyon Eksperyans Mak

by Plus X

Client: Sk D&d Episode

A' Design Award Bwonz Winner in Grafik Category

11,858

Verified Award Winner

Verify Award Status for #119730

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Episode Konsepsyon Eksperyans Mak

Episode se yon konsepsyon idantite mak ak eksperyans mak pou yon platfòm rezidansyèl pataje. Konsepsyon an santre sou itilizatè a olye ke sou founisè a, epi li bay priyorite a kominikasyon ak rezidan yo. Kare a nan logo Episode a reprezante yon espas ki kenbe istwa divès. Logo, koulè, tipografi ak imaj kle yo aplike nan tout pwen kontak anliy ak andeyò liy, tankou kat rezidan yo ak nimewo chanm yo. Sistèm nan fleksib olye ke fiks, konsa chak rezidan ka konplete konsepsyon an ak yon istwa pèsonèl.

The Recognition

About the A' Design Award Bwonz

Episode Konsepsyon Eksperyans Mak se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Episode Konsepsyon Eksperyans Mak pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Episode Konsepsyon Eksperyans Mak satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Many residential space brands provide a supplier-centered brand identity. However, Episode is a user-centered design with a major difference in communication with customers.
Dimensions & Packaging: Digital Work
Tags: Share, Episode, Dwell, Story, House, Harmony, Relationship, Gathering
Production Technology: 1. Brand Value Platform
It defines the brand essence, “Life Storyg (story+storage),” and the core brand value, “living space, value community, and emotional platform.”

2. Visual Identity and Brand Design Element Development
The square in the EPISODE logo indicates a space where diverse stories and harmonization are contained. It is developed to flexibly expand to online/off-line contacts.

3. Brand Experience Design
From various communication contacts, key visual assets such as logos, colors, typefaces, and key visuals are used in the right place to provide Episode’s unique brand experiences.
Design Challenge: Modern residential spaces are not just a resting place but a place of applying the values and tastes and, furthermore, aspects of one’s life. Through this identity design, SK D&D intends to break away from the concept of traditional residence and suggest a new dwelling place.
Research: SK D&D has thoroughly analyzed diverse space share services, which are currently provided to customers, conducted interviews to find ways to create synergy through customer members coming together, and considered ways to visually connect customer experience elements.
Inspiration: Episodeis not only a living space but also a shared residential platform made with customers’ experiences and values. SK D&D develops the design by focusing on a design that can be flexibly changed and applied rather than a fixed design, on a touchpoint to express the characteristics of the brand.
Project Duration: The project proceeded for 4 months in Seoul, South Korea.
Operation Flow: The design motif developed has been applied to resident cards, room numbers, etc. for customers and completed when they draw their own episode. SK D&D intends to provide a variety of new brand experiences to users through a flexible design rather than a fixed one.
Team Members: Creative Director: Shin myungsup
Strategy Director: Choe jangsoon
BX Planner: Kook bohyun
BX Planner: Kim jisu
BX Designer: Kim hyunwoo
BX Designer: Lee yoonseong
BX Designer: Im sunghwan
BX Designer: Park jiyong
Motion Designer: Lim kwangmyung
Project Director(SK D&D): Kim dohyun
Project Manager(SK D&D): Lee chungheon
Project Manager(SK D&D): Kim jinhee
Project Manager(SK D&D): Bak areum