Soda Grocery Fonksyon Prensipal: Anbalaj Manje by Lan Shenfan and Xu Jingwen

Soda Grocery Fonksyon Prensipal: Anbalaj Manje by Lan Shenfan and Xu Jingwen is a highly esteemed winner of the very prestigious 2021 A' Design Award Fè in Grafik Competition Category.

FèGrafik· 2021

Soda Grocery Fonksyon Prensipal: Anbalaj Manje

by Lan Shenfan and Xu Jingwen

Client: Macau University of Science and Technology

A' Design Award Fè Winner in Grafik Category

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Colors

The Design

About Soda Grocery Fonksyon Prensipal: Anbalaj Manje

Tèks Liv: Soda Grocery se yon konsepsyon anbalaj pou souvni manje ki vann bay vizitè nan Macau. Langaj konsepsyon an sòti nan anbalaj pyrotekni ki te fèt Macau pandan ventyèm syèk la. Imaj kat fanm ki pran nan ansyen anbalaj yo redesinen kòm ilistrasyon kontanporen epi enprime ak koulè byen vif. Kat anbalaj manje pote ilistrasyon sa yo, epi chak bwat mezire 185 pa 145 pa 55 milimèt. Papye anbalaj ak etikèt anndan yo enprime ak yon finisyon ki gen anbosaj, kouch iltravyolèt, bwonzaj ak dekoupaj. Konsepsyon an konsève karaktè rejyonal la pandan li satisfè gou modèn lan.

The Recognition

About the A' Design Award Fè

Soda Grocery Fonksyon Prensipal: Anbalaj Manje se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann Soda Grocery Fonksyon Prensipal: Anbalaj Manje pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte Soda Grocery Fonksyon Prensipal: Anbalaj Manje pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Update to the local graphic packaging design language during the history
Dimensions & Packaging: Width 185mm x Depth 145mm x Height 55mm
Tags: package, brand, inheritance, graphic, illustration
Production Technology: Choose packaging paper Scheduling other production materials Printing wrapping paper and inner sticker Process production filming, embossing, UV, bronzing, die-cutting finished product cutting
Design Challenge: Firecrackers in history are the representative products of Macau exported overseas. Therefore, in the design process of this project, it is necessary to retain the regional characteristics of Macau of the times, but also to have the style of modern design language, and to change the "attribute" of the packaging attached to its original pattern. : Since the setting of firecrackers is prohibited in Macau, the We need to change from the original packaging of firecrackers to packaging of special tourist food is the two biggest challenges of the project.
Research: Research Type is Exploration Research Research goal is Analyze the packaging of firecrackers that appeared in Macau in the 20th century, sum up its graphic language, and design a new type of packaging that meets the modern society with the characteristics Research Method is Observation Research tool is Old Macau firecracker packaging
Inspiration: The special history and culture of Macau created firecrackers with historical characteristics, but they suddenly disappeared after the industrial transformation. We summarized and sorted out representative packaging graphic languages, updated the design with modern graphic languages, adopted bold colors, and converted the original functions of the products into new packaging
Project Duration: The project started in Macau in March 2020 and will be completed in Macau in June 2020.
Operation Flow: In order to facilitate the use of mass consumers, the most common packaging method is adopted
Team Members: Shenfan Lan
JingWen Xu
Image Credits: Shenfan Lan/JingWen Xu